# Grey Scale Luxury Flagships The New Valentino Flagship in NYC is an Elegant Retail Experience By Rebecca Byers | Published 2015-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/valentino-flagship References: [retaildesignblog.net](http://retaildesignblog.net/2015/06/18/valentino-flagship-store-by-david-chipperfield-new-york-city-2/) & [davidchipperfield](http://www.davidchipperfield.co.uk/project/valentino_new_york) Located on Fifth Avenue in the former Takashimaya Department Store, the recently opened New York City Valentino flagship is a continuation of the [new retail concept](https://www.trendhunter.com/trends/boss-boutique) designed by David Chipperfield Architects and the brand's Creative Directors in 2012. A sprawling multi-floor space, the Fifth Avenue flagship features a [grey scale color scheme](https://www.trendhunter.com/trends/cybex) and sleek, geometrical brass fixtures displaying the luxurious wears. A sparse space, the brightly lit outpost also boasts a newly revealed accessories concept on the ground floor that is characterized by terrazzo perimeter walls and brass and oak shelves. The overhaul of many [luxury retail concepts](https://www.trendhunter.com/trends/contemporary-luxury) signals a shift in the desires of consumers when it comes to in-store experiences, given that the need for luxury retailers to make the experience worth the while of the customer is greater than ever. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Retail Concept Overhaul:** Opportunity to reimagine and redesign luxury retail spaces to create elevated and immersive in-store experiences. - **Grey Scale Color Scheme:** Potential for other industries to embrace the minimalist, monochromatic design trend to convey sophistication and elegance. - **Terrazzo and Brass Design Elements:** Opportunity for interior design and architecture firms to incorporate these materials into their projects, creating a sense of luxury and refinement. ### Sectors Adopting This - **Luxury Retail:** Luxury brands can transform their retail spaces to offer unique and memorable experiences, fostering brand loyalty. - **Interior Design:** Interior designers can use the grey scale color scheme and terrazzo and brass design elements to create modern and sophisticated spaces. - **Architecture:** Architects can draw inspiration from the Valentino flagship's design to create visually stunning and experiential buildings and structures. ## Related on Trend Hunter - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Stone Facade Premium Retailers](https://www.trendhunter.com/trends/skims-nyc-flagship.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Parisian Flagship Boutiques](https://www.trendhunter.com/trends/saint-laurent-avenue-montaigne.md) - [Art Gallery-Inspired Luxury Shops](https://www.trendhunter.com/trends/proenza-schouler1.md)