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# Arm Accessory Ads
Terry Richardson Stars in the Valentino Fall/Winter 2014 Campaign

By Farida Helmy | Published 2014-06-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/valentino-fallwinter-2014
References: [fashiongonerogue](http://www.fashiongonerogue.com/terry-richardson-arms-valentino-fall-14-campaign-photos/) & [valentino](http://www.valentino.com/en/collections/accessories/)

Teaming up once again are the unlikely duo of Terry Richardson's arm and Valentino for the [uber](https://www.trendhunter.com/trends/uber-eats-marketplace) cool Valentino Fall/Winter 2014 Accessories campaign.

What makes the campaign so catchy and interesting is the juxtaposition between the two main subjects in the images. The American photographer's arm is almost completely covered in old-school navy inspired tattoos, which looks both shocking and unique when compared to Valentino's well-known [feminine prints](https://www.trendhunter.com/trends/contemporary-femininity).

The Valentino Fall/Winter 2014 Accessories 'Camubutterfly' collection is butterfly print-heavy and plays with a bevy of psychedelic colors, which makes the contrast with the tattoo-filled arm even more interesting.

This is the third campaign that the Italian brand and Richardson team up for -- he appeared in the Fall 2013 and Spring 2014 Accessories ads.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 32% | Activity: 66% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Contrasting Visuals:** There is an opportunity for brands to create visually striking campaigns by juxtaposing contrasting elements, such as tattoos and feminine prints.
- **Psychedelic Prints:** The use of vibrant colors and psychedelic prints in fashion campaigns can attract attention and create a bold, unique aesthetic.
- **Collaborative Campaigns:** Collaborating with well-known photographers and artists can bring a fresh perspective to fashion campaigns and create buzz around the brand.

### Who This Affects Most

- **Fashion:** Fashion brands can experiment with contrasting visuals and psychedelic prints to create innovative and eye-catching marketing campaigns.
- **Advertising:** The advertising industry can explore collaborative campaigns with photographers and artists to enhance their creative output and attract attention.
- **Photography:** Photographers can explore the concept of contrasting visuals and collaborate with fashion brands to create unique and visually striking campaigns.

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