# Non-Traditional Valentine's Wines 19 Crimes' Valentine's Wine Bottle Celebrates All Relationships By Laura McQuarrie | Published 2024-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-wine-bottle References: [thedieline](https://thedieline.com/blog/2024/2/5/19-crimes-announces-new-bottle-size-designed-for-throuple-sharing) & [gbl.19crimes](https://gbl.19crimes.com/pages/have-a-traditional-valentines)  Wine is as classic a gift as [flowers or chocolates](https://www.trendhunter.com/trends/wine-chocolate-gift-set) on February 14th and this year, winemaker [19 Crimes](https://www.trendhunter.com/trends/liquid-death-2) created a [limited-edition Valentine's wine bottle](https://www.trendhunter.com/trends/rose-imperial) that celebrates relationships that defy convention. There's a limited-edition Heart label on these special Red Wine bottles from the brand, each of which features the 12 relationship types. According to research from the brand one in five Gen Z and Millennials believe monogamy is outdated, and two in five Gen Z & Millennials have either been in a committed polyamorous relationship or are considering one as an alternative to monogamy. The generously sized 1,125ml bottle itself is a non-traditional size that sits somewhere between a conventional 750ml bottle and 1.5L magnum, making it fit for a throuple that wants to indulge in a glass of wine together. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 68% | Activity: 74% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Celebrating All Relationships:** Winemaker 19 Crimes created a limited-edition Valentine's wine bottle that celebrates relationships that defy convention. - **Changing Views on Monogamy:** Research from the brand shows that one in five Gen Z and Millennials believe monogamy is outdated. - **Alternative Relationship Styles:** Two in five Gen Z & Millennials have either been in a committed polyamorous relationship or are considering one as an alternative to monogamy. ### Who This Affects Most - **Wine:** Winemaker 19 Crimes produces non-traditional Valentine's wine bottles to cater to changing relationship dynamics. - **Gifts:** The limited-edition Valentine's wine bottle offers a unique gift option for individuals looking to celebrate unconventional relationships. - **Research and Survey:** The brand's research on changing views on monogamy provides valuable insights for researchers and relationship experts seeking to understand evolving relationship dynamics. ## Related on Trend Hunter - [Rebellious Valentine's Day Wines](https://www.trendhunter.com/trends/19-crimes-valentines-bottles.md) - [Three-People Wine Bottle Prototypes](https://www.trendhunter.com/trends/throuple-bottle.md) - [Seasonally Themed Wine Boxes](https://www.trendhunter.com/trends/seasonallythemed-wine-box.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Wine Brand Romantic Kits](https://www.trendhunter.com/trends/valentines-day-kits.md) - [AR Glow-in-the-Dark Wines](https://www.trendhunter.com/trends/halloween-wine.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md)