# Champagne-Paired Chocolates Ethel M Chocolates' Valentine's Truffle Box Fits on a Champagne Bottle By Laura McQuarrie | Published 2018-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-truffle-box References: [prnewswire](https://www.prnewswire.com/news-releases/ethel-m-chocolates-announces-new-valentines-day-inspired-champagne-flavored-truffles-and-gifts-as-extraordinary-as-your-loved-one-300396082.html) & [ethelm](https://www.ethelm.com/) For February 14th, Ethel M Chocolates launched a special-edition Valentine's truffle box that can be packaged and paired with a bottle of champagne of wine. The four-piece Champagne Truffle Collection is packaged in a hanger box that may be displayed around the neck of a bottle, making a pleasing presentation that also has the potential to elevate gifting and eating experiences. The decadent Champagne Truffles take the form of [milk chocolate truffles](https://www.trendhunter.com/trends/tiramisu-milk-chocolate-truffles) that are infused with a [champagne filling](https://www.trendhunter.com/trends/wine-chocolate-gift-set). For celebrations on and around Valentine's Day, Ethel M Chocolates also launched [heart-shaped collectible tins](https://www.trendhunter.com/trends/gardners-candies) and the Smile Collection, which features some of the most beloved treats year-round in a holiday-themed box. Image Credit: Ethel M Chocolates ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 55% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Paired Packaging:** There is an opportunity for businesses to create packaging that complements other products and enhances the overall experience. - **Flavor Infusion:** Incorporating unexpected ingredients, like champagne, into classic treats can create a unique and exciting flavor experience. - **Holiday-themed Collections:** Seasonal or holiday-specific product collections can leverage consumer interest and increase brand recognition. ### Industries Being Reshaped - **Gourmet Chocolate:** Companies in this industry can explore collaborations with wineries and breweries or experiment with unique flavor combinations. - **Beverage:** Wine and champagne producers can create marketing campaigns that highlight the concept of pairing their products with complementary snacks or treats. - **Gift:** Businesses in the gift industry can curate complementary product bundles for special occasions and create unique packaging options to set themselves apart from competitors. ## Related on Trend Hunter - [Artisanal Romanticism Chocolates](https://www.trendhunter.com/trends/ethel-m-chocolates-valentines-day-collection.md) - [Valentine's Truffle Chocolates](https://www.trendhunter.com/trends/valentines-truffle.md) - [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md) - [Mom-Celebrating Chocolate Truffles](https://www.trendhunter.com/trends/24piece-truffles-collection.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Beer Glass-Themed Chocolates](https://www.trendhunter.com/trends/chocolate-chalices.md) - [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md) - [Chocolate-Paired Wine Kits](https://www.trendhunter.com/trends/chocolate-and-wine-pairing.md) - [Limited-Edition Heart-Shaped Chocolate Bites](https://www.trendhunter.com/trends/heartshaped-chocolate-bites.md)