# All-Pink Chocolate Pairings This Gift Puts a Twist on Valentine's Day Wine and Chocolate By Laura McQuarrie | Published 2019-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-wine-and-chocolate References: [bustle](https://www.bustle.com/p/harry-davids-ruby-cacao-chocolate-collection-is-a-millennial-pink-valentine-dream-15907751) & [harryanddavid](https://www.harryanddavid.com/h/gourmet-foods/wine-and-chocolate/32805?searchTerm=ruby%20cacao&sBrandIdTab=HD_&storeIdTab=21051) [Valentine's Day wine and chocolate](https://www.trendhunter.com/trends/candy-and-wine) are commonly sold and enjoyed alongside one another but this year, Harry & David is putting a new spin on this concept with rosé and ruby chocolate. The Ruby and Rosé pairing makes for a [romantic gift](https://www.trendhunter.com/trends/delysia-chocolatier-valentines-day) that provides a taste of the brand's signature truffles, ruby cacao bars—which are said to have a subtle berry flavor—and the Harry & David 2017 Pinot Noir Rosé, which boasts a natural pink tint just like the ruby chocolates. With Valentine's Day approaching, many new [ruby chocolate products](https://www.trendhunter.com/trends/valentines-day-chocolate-collection) are making their debut, appealing to consumers who are intrigued by the prospect of a new flavor experience with chocolate and its bold natural color. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ruby Chocolate:** Capitalizing on the growing interest in unique chocolate flavors, companies can explore innovative uses of ruby chocolate in their products. - **Wine and Chocolate Pairings:** There is an opportunity for businesses to create unique wine and chocolate pairings, tapping into the market of consumers looking for new and romantic gift ideas. - **Natural Color in Food:** The trend of using natural colors in food products opens up possibilities for incorporating vibrant hues, like ruby pink, into various culinary creations. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can explore innovative ways to incorporate ruby chocolate into their offerings, such as desserts, confections, and beverages. - **Gift and Specialty Retail:** Gift shops and specialty retailers can leverage the popularity of wine and chocolate pairings by curating unique gift sets that combine different varieties of wine and chocolate. - **Confectionery:** Confectionery companies have an opportunity to develop new products and flavors using ruby chocolate, attracting customers with its distinctive taste and vibrant color. ## Related on Trend Hunter - [Romantic Ruby Chocolate Bars](https://www.trendhunter.com/trends/ruby-chocolate-bar.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Cross-Brand V-Day Initiatives](https://www.trendhunter.com/trends/mcbride-sisters-collection.md) - [Chocolate-Paired Wine Kits](https://www.trendhunter.com/trends/chocolate-and-wine-pairing.md) - [Perfect Coffee-Chocolate Pairings](https://www.trendhunter.com/trends/coffee-and-chocolate-pairing.md) - [Cherry-Beet Chocolates](https://www.trendhunter.com/trends/beeting-heart.md) - [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md) - [Wine-Paired Chocolate Gifts](https://www.trendhunter.com/trends/wine-chocolate-gift-set.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md)