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# Valentine's Day Underwear Collections
TomboyX's Body x Love Capsule Celebrates Body Diversity

By Kalin Ned | Published 2019-01-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-underwear
References: [bustle](https://www.bustle.com/p/whats-in-tomboyxs-body-x-love-valentines-day-collection-its-all-about-having-love-for-every-body-exclusive-15830809) & [tomboyx](https://tomboyx.com/pages/valentines-day)

Whatever your relationship status is, the fact is that everyone needs a pair of romantic Valentine's Day underwear. [TomboyX](https://www.trendhunter.com/trends/tomboyx) offers an inclusive collection for the upcoming holiday, with sizes ranging from [XS](https://www.trendhunter.com/trends/topologie-aw26) to 4X.

The brand supplements the launch of its Body x Love capsule with a cheerful, physique-celebrating editorial that encourages individuals across all races and gender identities to practice self-love and be kind to their bodies. The initative specifically spotlights bodies that are deemed "underrepresented" in the relevant contexts. As CEO and co-founder of TomboyX, Fran Dunaway, told Bustle in an exclusive interview -- "it isn't about how someone else sees you, it's about who you are, from the inside out."

With that message in mind, TomboyX successfully markets its cheeky and playful Valentine's Day underwear offerings for 2019.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 57% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Inclusive Underwear Collections:** TomboyX offers an inclusive Valentine's Day underwear collection that celebrates body diversity and promotes self-love.
- **Cheerful Editorial Campaigns:** TomboyX's cheerful and physique-celebrating editorial campaigns encourage individuals across all races and gender identities to practice self-love.
- **Spotlighting Underrepresented Bodies:** TomboyX's Body x Love initiative specifically spotlights bodies that are deemed 'underrepresented' in relevant contexts, creating opportunities for disruptive innovation.

### Sectors Adopting This

- **Fashion:** TomboyX's inclusive underwear collections and cheerful editorial campaigns create disruptive innovation opportunities in the fashion industry.
- **Body Positive Movement:** TomboyX's Body x Love initiative and inclusive offerings contribute to the disruptive innovation opportunities within the body positive movement.
- **Inclusive Retail:** TomboyX's focus on representing underrepresented bodies in their collections presents disruptive innovation opportunities within the retail industry.

## Related on Trend Hunter

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- [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)
- [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)
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- [Intimate Valentine's Day Collections](https://www.trendhunter.com/trends/hanky-panky-valentines-day.md)
- [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md)
- [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md)
