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# Underwear as Outerwear
Armida Ascano Unveils Audacious Valentine's Day Undergarments

By Remy Choo | Published 2013-02-06 | TH Video
Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-undergarments
References: [youtu.be](http://youtu.be/kjbB5IzoRdU)

![Underwear as Outerwear](https://cdn.trendhunterstatic.com/thumbs/183/valentines-day-undergarments.jpeg)

Armida Ascano has a couple of ideas on how to spice up your February 14th attire with some Valentine's Day lingerie.

From [curvy cotton corsets](https://www.trendhunter.com/trends/zhilyova) to lovely latex leggings, these top picks demonstrate exactly how to spice up that dull date. These hot outfits will be sure to get things sizzling whenever and, apparently, wherever.

Models Sarah Howard, Crystal Renn, Lise Olsen, Chanel Iman and Mademoiselle Yulia aren’t afraid to lounge out in their [lacey lingerie in public](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). The result is refreshingly risqué. By bringing to the forefront what typically remained backstage in bedrooms, these looks bring a fresh take on fashion-forward outfits.

Spice up your outfit this year with overtly audacious [Valentine's Day lingerie](http://youtu.be/kjbB5IzoRdU). Your significant other is sure to be impressed!

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 33% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [Editor Picks](https://www.trendhunter.com/editorpicks)

## Key Themes

### Key Themes Behind This Trend

- **Underwear as Outerwear:** Disruptive Innovation Opportunity: Explore creating lingerie that is designed for public wear, blurring the line between underwear and outerwear.
- **Fashion-forward Lingerie:** Disruptive Innovation Opportunity: Develop unique and daring designs that push the boundaries of traditional lingerie, creating a new wave of fashion-forward undergarments.
- **Lingerie in Public:** Disruptive Innovation Opportunity: Capitalize on the growing trend of wearing lingerie as outerwear by creating clothing items that seamlessly combine comfort, style, and sensuality.

### Where This Applies

- **Fashion Industry:** Disruptive Innovation Opportunity: Collaborate with fashion designers and lingerie brands to create cross-functional pieces that can be worn as both underwear and outerwear.
- **Retail Industry:** Disruptive Innovation Opportunity: Create marketing campaigns and in-store displays that encourage customers to experiment with incorporating lingerie into their everyday outfits.
- **E-commerce Industry:** Disruptive Innovation Opportunity: Develop online platforms and apps that offer personalized recommendations and styling tips for incorporating lingerie into different types of outfits.

## Related on Trend Hunter

- [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md)
- [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md)
- [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md)
- [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md)
- [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md)
- [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)
- [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)
- [Intimate Valentine's Day Collections](https://www.trendhunter.com/trends/hanky-panky-valentines-day.md)
- [Valentine's-Ready Spring Capsules](https://www.trendhunter.com/trends/uniqlo-5.md)
