# Chocolate-Dipped Pancake Bites Denny's Created 'Chocolats du Diner' Valentine's Day Truffles By Laura McQuarrie | Published 2019-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-truffles References: [foodandwine](https://www.foodandwine.com/news/dennys-pancake-truffles-valentines-day-2019) & [twitter](https://twitter.com/DennysDiner/status/1096032223311081472) Early into the year, Denny's added to its menu with Blueberry Pancake Puppies, or [bite-sized pancake balls](https://www.trendhunter.com/trends/chocolate-chip-poffertjes), and for Valentine's Day it offered up its own unique take on [Valentine's Day truffles](https://www.trendhunter.com/trends/valentims-day-menu). With its 'Chocolats du Diner,' Denny's created a convenient way for people to enjoy its pancakes and syrup in a chocolate shell. While the Decadent White Chocolate-Coated Pancake Truffle put a fun new spin on a Denny's classic, the Creamy Milk Chocolate & Syrup Truffle combined intense flavors with a smooth texture. For the romantic holiday, a limited amount of the gift-wrapped chocolate-dipped pancake bites were made available exclusively on [Twitter](https://www.trendhunter.com/trends/rocktangle) to those who shared the love on social media using the #BeMyValendine hashtag. These decadent pancake bites offered a fun way to treat breakfast lovers to something different than a classic heart-shaped pancake. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Pancake-based Desserts:** Opportunity for restaurants and bakeries to create innovative and indulgent desserts using pancakes as a main ingredient. - **Flavor Combinations:** Potential for food and beverage companies to experiment with unique flavor combinations, such as pancakes dipped in chocolate, to create new and exciting products. - **Social Media Marketing Campaigns:** Chance for businesses to leverage social media platforms to engage with customers through exclusive offers and promotions, driving awareness and brand loyalty. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunities in the food and beverage industry to create innovative pancake-based products and flavor combinations. - **Restaurants:** Restaurants can capitalize on the trend of pancake-based desserts by offering creative and indulgent options to attract customers. - **Social Media Marketing:** Opportunity for marketing and advertising companies to help businesses develop effective social media marketing campaigns with exclusive offers and promotions. ## Related on Trend Hunter - [Heart-Shaped Miniature Pancakes](https://www.trendhunter.com/trends/miniature-pancakes.md) - [Patriotic Pancake Dishes](https://www.trendhunter.com/trends/red-white-berry-pancake-slam.md) - [All-Day Waffle Bites](https://www.trendhunter.com/trends/waffle-bites.md) - [Minty Holiday Diner Pancakes](https://www.trendhunter.com/trends/chocolate-peppermint-bark-pancakes.md) - [Gourmet Pancake Stack Menus](https://www.trendhunter.com/trends/fancy-pancake-menu.md) - [Romantically Playful QSR Menus](https://www.trendhunter.com/trends/valentines-day-lineup.md) - [Diner-Themed Chocolate Gifts](https://www.trendhunter.com/trends/comparts-x-waffle-house.md) - [Artisan-Inspired Diner Menus](https://www.trendhunter.com/trends/dennys-permanent-menu.md) - [Adorable Valentine's Day Donuts](https://www.trendhunter.com/trends/dunkin-valentines-day.md)