# Heart-Filled Confections Baking Blog Bird on a Cake is Behind This Valentine’s Day Recipe By Lacey-Jane Walsh | Published 2014-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-recipe References: [birdonacake.blogspot](http://birdonacake.blogspot.ca/2014/01/hidden-heart-red-velvet-cupcakes.html) With February approaching, there’s no time like the present to think about Valentine’s Day recipes that will show that special someone you really care. Fabulous baking blog ‘Bird on a Cake’ is behind this mouth-watering red velvet cupcake recipe, which involves a sweet heart-shaped surprise in the middle. After these red velvet sweets were baked, their tops were removed, and a heart-shaped cookie cutter was used to hollow out a space in the center of these delicious desserts. The heart-shaped holes were filled up with cream cheese icing, and the tops were put back in place to conceal these sugary romantic surprises. The tops of these velvety sweets were decorated with powdered sugar, making them all the more tempting. These love-themed desserts are guaranteed to delight your loved ones this Valentine’s Day. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Valentine's Day Recipes:** Opportunity for innovative recipes and unique twists on traditional sweets for Valentine's Day. - **Heart-shaped Surprises:** Room for creating unexpected surprises in baked goods with heart-shaped fillings. - **Decorative Desserts:** Potential to explore creative designs and decorations for attractive desserts. ### Who This Affects Most - **Baking:** Opportunity for bakeries and baking bloggers to create and promote special Valentine's Day desserts. - **Food Retail:** Potential for innovative Valentine's Day dessert products to be sold in supermarkets and food stores. - **Event Planning:** Market for event planners to offer unique, heart-themed desserts for Valentine's Day events. ## Related on Trend Hunter - [Decadent Pink-Themed Desserts](https://www.trendhunter.com/trends/2026-valentines-day-lineup.md) - [Icy Heart-Shaped Desserts](https://www.trendhunter.com/trends/crazy-for-you-cake.md) - [Romantic Gifting-Ready Baked Goods](https://www.trendhunter.com/trends/insomnia-cookies-valentines-day.md) - [Vegan-Friendly Baking Kits](https://www.trendhunter.com/trends/glutenfree-molten-chocolate-cake-baking-kit.md) - [Romantic Cake Collections](https://www.trendhunter.com/trends/sweets-for-my-sweetheart.md) - [Stuffed Heart-Shaped Doughnuts](https://www.trendhunter.com/trends/you-color-my-world.md) - [Red Velvet Bundt Cakes](https://www.trendhunter.com/trends/red-rose-bundt-cakes.md) - [Naughty Valentines Day Treats](https://www.trendhunter.com/trends/sugar-wood.md) - [Heart-Shaped Pancake Bites](https://www.trendhunter.com/trends/love-bites-pancakes.md)