# Romantic Chocolate Candy Collections The Hershey's Valentine's Day Products Sweetly Show Affection By Michael Hemsworth | Published 2018-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-products References: [chewboom](http://www.chewboom.com/2018/01/23/hersheys-unveils-new-2018-valentines-day-treats-lineup/) & [hersheys](https://www.hersheys.com/) The 2018 [Hershey's](https://www.trendhunter.com/trends/hershey-valentines-day) Valentine's Day products have been announced by the iconic confection brand as a way for consumers to show their affection for friends and loved ones in a sugary sweet way. The new lineup of products includes the Reese's 'Pink Peanut Butter Hearts' and 'Peanut Butter Cup Miniatures Cane,' [Jolly Rancher](https://www.trendhunter.com/trends/hershey-easter-products) 'Jelly Heart Valentine's Exchange' pouches and the Reese's and [Kit Kat](https://www.trendhunter.com/trends/the-hershey-company-seasonal-treats) 'Valentine's Exchange with Cards.' This positions the products as being easy to give out to everyone they know rather than having to pick just one or two people to give treats on the official day of love. The 2018 Hershey's Valentine's Day products also incorporates a number of fan favorites and formalized gift boxes for those who are looking to give a little extra to a special person. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Personalized Valentine's Day Gifts:** Disruptive innovation opportunity: Develop a platform or service that allows customers to customize and personalize Hershey's Valentine's Day products with their own messages or photos. - **Healthy Valentine's Day Treats:** Disruptive innovation opportunity: Create a line of Hershey's Valentine's Day products that cater to health-conscious consumers, such as sugar-free or low-calorie options. - **Eco-friendly Valentine's Day Packaging:** Disruptive innovation opportunity: Design sustainable and environmentally-friendly packaging for Hershey's Valentine's Day products, reducing waste and appealing to eco-conscious consumers. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Introduce new flavors and ingredient combinations to innovate Hershey's Valentine's Day products and differentiate them from competitors. - **E-commerce:** Disruptive innovation opportunity: Develop an online platform for ordering and delivering Hershey's Valentine's Day products, providing convenience and accessibility for customers. - **Gift and Greeting Cards:** Disruptive innovation opportunity: Collaborate with greeting card companies to create combined Hershey's Valentine's Day products and greeting card packages, offering a unique and convenient gifting experience. ## Related on Trend Hunter - [Inclusive Valentine's Treat Ranges](https://www.trendhunter.com/trends/hershey-valentines-day.md) - [Celebratory Seasonal Chocolate Products](https://www.trendhunter.com/trends/hershey-seasonal-treats.md) - [Expansive Valentine's Treat Ranges](https://www.trendhunter.com/trends/mars-valentines-day.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Romantic Cartoon Character Candies](https://www.trendhunter.com/trends/snoopy-friends-hersheys-kisses.md) - [Romantic Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-valentines-day.md) - [Creme-Topped Peanut Butter Cups](https://www.trendhunter.com/trends/blossomtop-miniature-cups.md) - [Playful Valentine's Day Gifts](https://www.trendhunter.com/trends/clever-candy-2024-valentines-day-collection.md)