# Romantic Grocer Dinner Kits Waitrose's Valentine's Day Meal Deal for 2021 is Just £20 By Jana Pijak | Published 2021-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-meal References: [mirror](https://www.mirror.co.uk/money/shopping-deals/waitrose-launching-20-valentines-day-23433344) UK-based premium grocer [Waitrose](https://www.trendhunter.com/trends/sushi-date) is launching a 2021 Valentine’s Day meal deal that offers a luxury experience at home for just £20. The meal bundle includes "a starter, a main, two sides, a dessert, as well as the choice of a bottle of drink or box of chocolates" and will elevate any at-home experiences with that special someone. The consumer demand for elevated at-home experiences is especially high as [COVID](https://www.trendhunter.com/trends/myhealthteams)-19 lockdowns continue to limit in-person events and indoor restaurant dining. Combining savory and sweet dishes, Waitrose's 2021 [Valentine's Day meal deal](https://www.trendhunter.com/trends/valentines-hot-deals) features venison steak with a chocolate butter as one of its most impressive options, and makes fine dining more accessible to the masses with an affordable price tag. Image Credit: Mirror, Waitrose ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **At-home Dining Experience:** There is a growing trend towards creating an elevated and luxurious at-home dining experience during the COVID-19 pandemic, providing an opportunity for businesses to offer meal kits and bundles for special occasions like Valentine's Day. - **Affordable Luxury:** Waitrose's Valentine's Day meal deal offers fine dining at an affordable price, tapping into the trend towards affordable luxury experiences that consumers are seeking during difficult economic times. - **Savory and Sweet Combos:** The combination of savory and sweet dishes in Waitrose's meal deal showcases a trend towards unique food combinations and fusion cuisine, creating opportunities for businesses to experiment with creative flavor pairings in their meal offerings. ### Sectors Adopting This - **Grocery:** Grocery businesses can leverage the trend towards at-home dining experiences by offering meal kits and bundles for special occasions like Valentine's Day, elevating the typical grocery shopping experience for customers. - **Restaurant:** Restaurants can pivot their business models to offer take-home meal kits, providing customers with an opportunity to recreate their favorite restaurant dishes at home and supplementing lost dine-in revenue. - **Confectionery:** Businesses in the confectionery industry can tap into the trend towards unique and elevated Valentine's Day gifts by offering artisanal chocolate boxes as an alternative to traditional gifts like flowers. ## Related on Trend Hunter - [Romantic Grocer Meal Deals](https://www.trendhunter.com/trends/valentines-meal-deal.md) - [Cost-Conscious Valentine's Meals](https://www.trendhunter.com/trends/valentines-day-meal-deal.md) - [Romantic Low-Cost eCommerce Meals](https://www.trendhunter.com/trends/valentines-dinein-meal.md) - [Romantic Plant-Based Meal Kits](https://www.trendhunter.com/trends/vegan-valentines-day-meal.md) - [Cost-Conscious Valentine's Meals](https://www.trendhunter.com/trends/lowcost-valentines-day-meal.md) - [Low-Cost Couple-Friendly Product Ranges](https://www.trendhunter.com/trends/lidl-deluxe-dine-in-for-2-range.md) - [Multi-Course Valentine's Meal Kits](https://www.trendhunter.com/trends/valentines-meal-kit.md) - [Valentine's Day Meal Boxes](https://www.trendhunter.com/trends/indulgence-dinner-for-2.md) - [Low-Cost Valentine's Meals](https://www.trendhunter.com/trends/krystal-twin-flame-meal.md)