# Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign

By Kalin Ned | Published 2023-01-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-lingerie1
References: [highsnobiety](https://www.highsnobiety.com/p/skims-white-lotus-simona-tabasco-beatrice-granno/)

SKIMS, the alluring intimates brand by Kim Kardashian, just released a Valentine's Day lingerie campaign and fans of the company might recognize the two women sporting the romantic undies and bras. For its marketing strategy, SKIMS taps Beatrice Grannò and Simona Tabasco who are also known as Mia and Lucia, the beloved heroines of The White Lotus' second season. Much like in the show, their relationship is electrifying which isn't a surprise because Grannò and Tabasco have been "besties for over a decade." The two showcase a range of playful and heart-adorned silhouettes in the Valentine's Day lingerie campaign and this project is a great example of how branding strategies and pop culture can go hand-in-hand to generate hype.

SKIMS' Valentine's Day lingerie collection is expected to be available to consumers on January 26th.

Image Credit: SKIMS, Donna Trope