# Mood-Lifting Valentine's Insurance Valentine's Day Insurance Helps Singles Boost Their Spirits By Ariel Weber | Published 2013-02-04 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-insurance References: [gizmodiva](http://www.gizmodiva.com/other_stuff/get-insured-against-a-broken-heart-this-valentines-day.php) & [valentine-hoken](http://valentine-hoken.com/) For those single folk hoping to be appreciated on Valentines day, a Japanese website is offering Valentine's day insurance, which will send a package your way on February 14th. The service is geared more towards a male clientele because in Japanese culture it is the women who have to spend the time and money picking out the [perfect gift for their sweetheart](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection). In an intriguing marketing scheme intended to monopolise on [lonely hearts](https://www.trendhunter.com/trends/daves-single-cheeseburger), policyholders will receive a package full of [chocolates and a personal message](https://www.trendhunter.com/trends/valentines-day-chocolates-1) from a beautiful woman named Reiko. Getting yourself Valentine's day insurance will not only allow you to show off to your friends and colleagues how much of a lady killer you are but it will also help boost your spirits on a day when it is hard not to be reminded that you lack a significant other. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Valentine's Day Insurance:** Opportunity to disrupt the traditional gifting industry by offering personalized packages for singles on Valentine's Day. - **Lonely Hearts Marketing:** Opportunity to create unique marketing campaigns and services targeted towards individuals celebrating Valentine's Day alone. - **Digital Insurance Services:** Opportunity to provide innovative insurance services online, catering to specific events and occasions like Valentine's Day. ### Who This Affects Most - **Insurance:** Opportunity for insurance companies to expand their offerings by introducing specialized policies for Valentine's Day and other occasions. - **E-commerce:** Opportunity for online retailers to partner with insurance providers and offer personalized gift packages for singles on Valentine's Day. - **Marketing and Advertising:** Opportunity for marketing agencies to collaborate with insurance companies and develop targeted campaigns for singles on Valentine's Day. ## Related on Trend Hunter - [Limited-Edition V-Day Snack Boxes](https://www.trendhunter.com/trends/valentines-delights-box.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md) - [Self-Indulgence Treat Boxes](https://www.trendhunter.com/trends/uber-eats-x-love-cocoa-break-up-box.md) - [Anti-Relationship Valentine's Chicken Meals](https://www.trendhunter.com/trends/boneless-valentines-day.md) - [Cheeky Jewelry Valentine's Day Ads](https://www.trendhunter.com/trends/prya.md) - [Anti-Valentine's Dinner Experiences](https://www.trendhunter.com/trends/sour-hearts-social-club.md) - [Inclusive Valentine's Day Gifts](https://www.trendhunter.com/trends/hallmark-valentines-day.md) - [Romantic Japanese Snack Boxes](https://www.trendhunter.com/trends/valentines-daythemed1.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)