# Love-Induced Shopping Charts This Valentine's Day Infographic Details Shopping Figures By Jonathon Brown | Published 2013-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-infographic References: [visual.ly](http://visual.ly/valentines-day-2013-0) This Valentine's Day infographic gives insight into just how much is spent on love every year in Europe. Although there is no doubt Valentine's Day does provoke a fair amount of [authentic romance](https://www.trendhunter.com/trends/together-valentines-day), it also provides a significant consumer event for stores to cash in on. Valentine's Day is as much a [consumer holiday](https://www.trendhunter.com/trends/themed-confections) as it is a relationship holiday. It is a day created to honor romance and love on the surface, but driven by shopping in reality. The average British man spends around $30, while women usually spend $25. It's telling that men usually spend more than women. Traditionally, it is assumed the man will foot most of the bill on a night out for Valentine's Day. In total 986 million Euros is spent on [Valentine's Day gifts](https://www.trendhunter.com/trends/surf-and-turf1) a year in the UK. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Valentine's Day Spending:** Valentine's Day spending has become a significant consumer event that retailers can create unique experiences and promotions for. - **Gender-specific Retail Marketing:** Gender-specific retail marketing can provide an individual experience for consumers. - **Romantic Experiences:** Creating unique, romantic experiences for couples can drive sales during Valentine's Day. ### Industries Being Reshaped - **Retail:** Retailers can provide unique experiences and promotions to cash in on Valentine's Day. - **Hospitality:** Hospitality businesses can drive sales by creating romantic experiences for couples during Valentine's Day. - **Consumer Goods:** Consumer goods businesses can capitalize on Valentine's Day spending by promoting their products as romantic gifts. ## Related on Trend Hunter - [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md) - [Low-Cost Valentine's Meal Deals](https://www.trendhunter.com/trends/25-valentines-dine-meal-deal.md) - [Low-Cost Couple-Friendly Product Ranges](https://www.trendhunter.com/trends/lidl-deluxe-dine-in-for-2-range.md) - [Cost-Conscious Valentine's Meals](https://www.trendhunter.com/trends/valentines-day-meal-deal.md) - [Romantic Low-Cost eCommerce Meals](https://www.trendhunter.com/trends/valentines-dinein-meal.md) - [Valentine's Day Dining Research](https://www.trendhunter.com/trends/valentines-day-dining-research.md) - [Romantic Swiss Chocolatier Gifts](https://www.trendhunter.com/trends/lderach-valentines-day.md) - [Romantic Grocer Meal Deals](https://www.trendhunter.com/trends/valentines-meal-deal.md) - [Unconventional Valentine Cards](https://www.trendhunter.com/trends/happy-disingenuous-romance-day-valentine-card.md)