# Valentine's Fruit Snack Gifts The Welch's Valentine's Day Fruit Snacks Have a To/From Label By Michael Hemsworth | Published 2020-01-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-fruit-snacks References: [snackandbakery](https://www.snackandbakery.com/articles/94009-welchs-valentines-day-limited-edition-fruit-snacks) & [welchsfruitsnacks](http://www.welchsfruitsnacks.com/) Valentine's Day offerings usually consist of a card and a treat, so the [Welch's](https://www.trendhunter.com/trends/welchs-absolute-fruitfuls) Valentine's Day Fruit Snacks have been created to help offer youngsters an easier option to choose this holiday. The limited-edition snacks feature heart-shaped real fruit gummies that come packaged in individual servings that are each emblazoned with themed graphics on the pouch. The product also features a To/From label on the outside of the package to let kids write the names of friends and loved ones before handing it to them as a token of love for the holiday. The Welch's Valentine's Day Fruit Snacks come in 28-count packs and are available for purchase at [Target](https://www.trendhunter.com/trends/welchs-1) as well as from [Walmart.com](https://www.trendhunter.com/trends/surprise-family-reunion-dinner) in a 32-count size option. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 17% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Themed Fruit Snacks:** As interest in creating fun new flavors for fruit snacks continue, brands like Welch's can explore creating additional seasonal and holiday-themed options, like Easter or Halloween fruit snacks. - **Personalized Snack Packaging:** Brands can capitalize on personalized packaging as a way to make snack products more appealing to younger generations, like Welch's did with their To/From label. - **Fruit Snacks as Gifting Options:** Other brands can explore positioning their fruit snacks as small gifts by creating packaging that includes elements like to/from labels or gift tags. ### Who This Affects Most - **Food and Beverage:** As with the Welch's Valentine's Day Fruit Snacks, food and beverage brands can create seasonal-themed snack products and incorporate personalization for added appeal. - **Packaging:** There is potential for innovation with packaging that is designed to have gift-like elements incorporated from the start. - **Holiday Gifting:** Brands within the gift-giving industry could expand into seasonal product offerings that include snack foods like Welch's Valentine's Day Fruit Snacks, as consumers increasingly look for unique and fun gifting options. ## Related on Trend Hunter - [Halloween-Inspired Gummy Snacks](https://www.trendhunter.com/trends/welchs-1.md) - [Gifting-Friendly Freeze-Dried Fruits](https://www.trendhunter.com/trends/tru-fru-valentines-day.md) - [Whole Fruit Halloween Snacks](https://www.trendhunter.com/trends/welchs-juicefuls-monster-splash.md) - [Flavorful Patriotic Fruit Snacks](https://www.trendhunter.com/trends/welchs-fruit-snacks-red-white-blueberry.md) - [Shareable Low-Sugar Candies](https://www.trendhunter.com/trends/smartsweets-strawberry-hearts.md) - [Heart-Shaped Veggie Snacks](https://www.trendhunter.com/trends/valentines-mini-hearts-snack.md) - [Valentine's Day Granola Bars](https://www.trendhunter.com/trends/quaker-chewy-limitededition-valentine-minis.md) - [Strip-Style Whole Fruit Snacks](https://www.trendhunter.com/trends/welchs-absolute-fruitfuls.md) - [Heart-Shaped Candy Kits](https://www.trendhunter.com/trends/heartshaped-gummy-lunchables.md)