# Valentine’s Day-Themed Drinkware Love is in the Air with Starbucks' New Valentine’s Day Drinkware By Katherine Pendrill | Published 2023-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-drinkware References: [elitedaily](https://www.elitedaily.com/lifestyle/starbucks-valentines-day-cups-2023) & [stories.starbucks](https://stories.starbucks.com/press/2023/fall-in-love-with-starbucks-new-valentines-day-merchandise/)  Love is in the air because Starbucks just unveiled its new Valentine’s Day drinkware lineup for 2023. A lovely new collection that you can enjoy all year long, the new Valentine’s Day drinkware offers a refreshing take on romance-themed merchandise. One of the standouts from the new collection is the Valentine Confetti Cold Cup, which is a confetti-patterned cold cup featuring colorful illustrations of flowers and hearts. On the other hand, the new Striped Taffy Water Bottle comes in a light purple hue with multi-colored stripes all the way around. There's even a new Valentine’s Hot Cup Set that includes six color-changing hot cups that change color when filled with a piping hot beverage. [Starbucks'](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam) new Valentine’s Day drinkware is available now at Starbucks stores across the U.S. for a limited time. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 50% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Romance-themed Merchandise:** Opportunity for businesses to create unique romance-themed merchandise collections beyond traditional holidays to capitalize on the year-round demand for romantic products. - **Color-changing Drinkware:** Innovation opportunity to create personalized color-changing drinkware that changes color based on the temperature of the beverage. - **Confetti-patterned Products:** Opportunity for businesses to add a festive touch to their product lines by creating confetti-patterned products for various occasions and events. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to create unique Valentine’s Day-themed packaging to attract customers and boost sales during the holiday season. - **Retail:** Innovation opportunity for retail companies to create and sell romance-themed merchandise beyond traditional holidays, in order to cater to the year-round demand for romantic products. - **Giftware:** Opportunity for giftware companies to tap into the growing demand for personalized and unique gifts by offering personalized and customized confetti-patterned drinkware. ## Related on Trend Hunter - [Valentine's Cafe Merch Collections](https://www.trendhunter.com/trends/starbucks-valentines-day-merch.md) - [Dessert-Themed Valentine's Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks.md) - [Romantic Branded Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-collection.md) - [Valentine's Day-Themed Drinkware](https://www.trendhunter.com/trends/valentines-daythemed2.md) - [Seasonal Strawberry-Themed Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-menu.md) - [Romantic Cafe Accessories Ranges](https://www.trendhunter.com/trends/starbucks-japan-valentines-day.md) - [Pink Valentine's Day Drinks](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam.md) - [Romantic Indulgence Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-drinks.md) - [Bakery-Inspired Tumbler Ranges](https://www.trendhunter.com/trends/stanley-2026-valentines-day-collection.md)