# Heart-Shaped S'mores Donuts These Valentine's Day Donuts are Made with Rich Belgian Chocolate By Katherine Pendrill | Published 2016-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-donuts References: [brandeating](http://www.brandeating.com/2016/01/krispy-kreme-japan-has-fancy-heart-shaped-smores-donut-for-valentines-day.html) & [krispykreme.jp](http://krispykreme.jp/campaign/valentine/) [Krispy Kreme Japan](https://www.trendhunter.com/trends/happy-flowers-donuts) recently released two new Valentine's Day donuts made from indulgent ingredients. While chocolate is already synonymous with the annual holiday, why not enjoy the tasty treat in the form of a delicious deep-fried dessert. The two new Valentine's Day donuts from Krispy Kreme Japan feature an adorable heart-shaped design that makes them perfect for the occasion. The first is the Fondant Chocolat Marshmallow donut, which is stuffed with dark Belgian chocolate cream and then coated in a rich chocolate icing. To mimic the taste of s'mores, the donut is topped with [mini marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows), graham cracker crumbs and a sweet chocolate drizzle. The second donut is the Fondant Chocolat Strawberry. This donuts features the same Belgian chocolate cream filling, but comes with dried strawberries and a sprinkling of strawberry chocolate curls on top. Like many other cafe chains, the new food items put a seasonal spin on the regular menu. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Menu Items:** Cafe chains have the opportunity to introduce seasonal menu items that cater to holidays and special occasions. - **Indulgent Desserts:** Businesses can create indulgent desserts that are visually appealing and incorporate unique flavor combinations. - **Premium Ingredients:** Businesses can differentiate themselves by using high-quality ingredients such as Belgian chocolate and dried fruit. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has the opportunity to create new and innovative menu items that cater to seasonal holidays and occasions. - **Hospitality:** Hotels and restaurants can offer seasonal menu items as a way to attract customers and stand out in a competitive industry. - **Packaged Foods:** Companies can create and sell pre-packaged versions of seasonal treats to be sold in supermarkets and convenience stores. ## Related on Trend Hunter - [Stuffed Heart-Shaped Doughnuts](https://www.trendhunter.com/trends/you-color-my-world.md) - [Collaboration Heart-Shaped Donuts](https://www.trendhunter.com/trends/godiva-x-mister-donut-premium-heart-collection.md) - [Gifting-Focused Donut Ranges](https://www.trendhunter.com/trends/krispy-kreme-valentines-day-collection.md) - [Collaborative Chocolate Brand Donuts](https://www.trendhunter.com/trends/mister-donut-x-godiva-donuts.md) - [Love-Inspired Donut Series](https://www.trendhunter.com/trends/our-hearts-in-bloom.md) - [Adorable Valentine's Day Donuts](https://www.trendhunter.com/trends/dunkin-valentines-day.md) - [Mini Valentine's Donut Treats](https://www.trendhunter.com/trends/valentines-day-mini-donuts.md) - [Florally Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-japan-donuts.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md)