# Sultry Celebrity-Headed Cosmetic Campaigns Kylie Jenner Promotes Her Valentine's Day Cosmetic Line By Kalin Ned | Published 2019-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-cosmetic References: [instagram](https://www.instagram.com/kyliejenner/?utm_source=ig_embed) & [kyliecosmetics](https://www.kyliecosmetics.com/) Kylie Jenner has once again taken social media by storm in an effort to promote her upcoming [Valentine's Day cosmetic collection](https://www.trendhunter.com/trends/heart-to-get-valentines-day). The ad boasts the model on top of a massive, glittery version of her first name. The dazzling image is, without a doubt, extremely provocative and alluring. A red-haired Kylie is featured in a sensual and shiny red-slip dress that reveals just a bit of cleavage. The sultry promotional post exudes a type of confidence that [empowers, celebrates and liberates female sexuality](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates). The Valentine's Day cosmetic line is set to be released on February 1st. The collection will include a range of [lip glosses](https://www.trendhunter.com/trends/celestial-lip-gloss), as well as a sizable eye shadow palette that features love-inspired blushes with sparkly options. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Celebrity-driven Cosmetic Campaigns:** Opportunity for cosmetic brands to leverage the star power of celebrities to promote their products and create buzz. - **Empowering Female Sexuality:** The focus on celebrating and liberating female sexuality in advertising opens up opportunities for inclusive and empowering cosmetic campaigns. - **Limited Edition Holiday Collections:** Creating seasonal or holiday-specific cosmetic collections can generate excitement and drive sales among consumers looking for unique and exclusive products. ### Who This Affects Most - **Cosmetics:** Cosmetic brands can adopt celebrity-driven marketing strategies to increase brand visibility and attract new customers. - **Fashion:** Fashion brands can collaborate with cosmetics brands to create synergistic campaigns that showcase their products in a visually appealing way. - **Social Media Marketing:** Social media platforms can offer innovative advertising solutions and influencer partnerships for cosmetic brands aiming to reach a wider audience. ## Related on Trend Hunter - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Floral Celebrity-Made Fragrances](https://www.trendhunter.com/trends/cosmic-20.md) - [Soft-Pink Cosmetics Pop-Up Stores](https://www.trendhunter.com/trends/kylie-cosmetics-popup.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Beauty-Inspired Confectionery Partnerships](https://www.trendhunter.com/trends/sees-candies1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Lip Collection Expansions](https://www.trendhunter.com/trends/core-lip-collection.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md)