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# Branded Valentine’s Color Palettes
Benjamin Moore Released Its 2022 Valentine’s Day Color Palette

By Grace Mahas | Published 2022-02-02 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-color-palette
References: [benjaminmoore](https://www.benjaminmoore.com/en-ca)

![Branded Valentine’s Color Palettes](https://cdn.trendhunterstatic.com/thumbs/470/valentines-day-color-palette.jpeg)

In anticipation of Valentine's Day, premium paint company [Benjamin](https://www.trendhunter.com/trends/aura-waterborne-interior-paint) Moore recently announced the release of its [Valentine’s Day](https://www.trendhunter.com/trends/valentines-day-chocolate-collection) color palette for [2022](https://www.trendhunter.com/trends/american-licorice-company-valentines-day). With four muted and earthy tones, Benjamin Moore Color Marketing Expert Sharon Grech curated this exclusive romantic getaway-inspired palette. The palette creates an enchanting getaway atmosphere at home, offering a sense of calm and coziness during the colder months.

The 2022 Benjamin Moore Valentine’s Day Color Palette includes Gloucester Sage HC-100, Hint of Violet 2114-60,
Collector’s Item AF-45, and Wild Flower 2090-40. “Gloucester Sage is an adaptable deep hue that feels well-travelled, elegant, and cozy,” noted Sharon Grech. “I love the unique pinky-romantic character of Wild Flower that makes it a softer, more approachable all-seasoned red.”

Image Credit: Benjamin Moore

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 44% | Activity: 27% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Key Themes Behind This Trend

- **Muted Color Palettes:** There is an opportunity for creating more trendy and muted color palettes for special occasions like Valentine's Day.
- **Romantic Getaway-inspired Color Palettes:** Influenced by travel themes and getaway experiences, companies can introduce romantic and cozy color palettes in their product catalogues.
- **Seasonal Color Palettes:** Brands can create exclusive seasonal color palettes that provide a sense of calm and coziness to people during colder months.

### Where This Applies

- **Paint and Decor Industry:** Paint and decor companies can use this curated color palette as an inspiration to introduce new Valentine's Day themed color schemes in their product line.
- **Home Furnishing Industry:** Home furnishing companies can create Valentine's Day themed product collections that incorporate the colors from the curated palette, providing cozy and romantic atmosphere for customers' homes.
- **Floral and Gift Industry:** Flower and gift companies can use the curated Valentine's Day color palette as a guideline to create gift sets, wrapping paper, and floral arrangements that perfectly fit with this romantic theme.

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