# Romantic Branded Cocktails These Valentine's Day Cocktails are Made With Diageo's Premium Products By Jana Pijak | Published 2020-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-cocktails References: [diageo](http://www.diageo.com) This range of specialty Valentine's Day cocktails is made with Diageo's premium products. The spirits brand is the powerhouse behind Captain Morgan, Crown Royal, Don Julio and J & B among other high-quality products, and launches recipes featuring some of its bestsellers. These Valentine's Day cocktails include the 'Crown Royal Black Beauty,' the 'Baileys Chocolatini' and the 'Captain Morgan Black & Honey.' While coffee lovers are sure to enjoy the Baileys Chocolatini option that is made with a blend of Baileys Original Irish Cream Liqueur, vodka, raspberries and chocolate liqueur, the Captain Morgan Black & Honey cocktail combines Captain Morgan Black Spiced Rum, fresh lemon juice, honey and lemon for a refreshing beverage that can be enjoyed year-round. Lastly, the Crown Royal Black Beauty cocktail combines Crown Royal Black Blended Canadian Whisky with club soda, a splash of grenadine and lime and will appeal to those seeking a remixed version of a timeless drink. Image Credit: Diageo ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 64% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium Valentine's Day Cocktails:** Opportunity to create unique and indulgent drinks using premium spirits for seasonal celebrations. - **Branded Cocktail Recipes:** Opportunity to showcase and promote specific spirits brands by creating signature cocktail recipes. - **Remixed Classic Cocktails:** Opportunity to give a modern twist to classic cocktails by using innovative ingredients and flavor combinations. ### Who This Affects Most - **Alcoholic Beverage:** Disruptive innovation opportunity to create premium and branded cocktails to cater to the growing demand for unique and experiential drinking experiences. - **Food & Beverage:** Opportunity for bars, restaurants, and catering services to offer specialty Valentine's Day cocktails made with premium spirits, attracting customers seeking unique and memorable dining experiences. - **Marketing & Advertising:** Opportunity for marketing agencies to collaborate with spirits brands and develop branded cocktail campaigns for seasonal promotions and events. ## Related on Trend Hunter - [Romantic Scotch Whisky Cocktails](https://www.trendhunter.com/trends/scotch-whisky-cocktail.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Gin-Branded Valentine's Cocktails](https://www.trendhunter.com/trends/rose-gin-greyhound.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [DIY Love-Inspired Cocktail Kits](https://www.trendhunter.com/trends/love-potion-cocktail-kit.md) - [Date Night-Themed Cocktails](https://www.trendhunter.com/trends/tipsy-cupid.md) - [Co-Branded Conversation Cards](https://www.trendhunter.com/trends/baileys-chocolate-liqueur-the-skin-deep.md) - [Branded Holiday Cocktails](https://www.trendhunter.com/trends/signature-cocktail.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md)