# Chocolate-Covered Insect Gifts Terminix is Sharing Unconventional Valentine's Day Chocolates By Laura McQuarrie | Published 2019-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-chocolates References: [businesswire](https://www.businesswire.com/news/home/20190207005160/en/Bitten-%E2%80%9CLove-Bug%E2%80%9D-Valentine%E2%80%99s-Day-Call-Terminix) & [mailchi.mp](https://mailchi.mp/ab728df0ac91/ptye) Terminix is in the business of dealing with bugs and for February 14th, the pest control provider is offering an alternative kind of [Valentine's Day chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1) in the form of chocolate-covered insects. Inspired by the "love bug," Terminix is sharing chocolate-covered crickets in [Instagram](https://www.trendhunter.com/trends/valentims-cards)-ready, [heart-shaped boxes](https://www.trendhunter.com/trends/heartshaped-chocolate-tins) with winners. Rather than removing pests from the homes of consumers, this Valentine's Day initiative from the company will see chocolate-covered edible insects sent straight to the homes of winning participants. To take part in the online sweepstakes, fans are able to enter for their chance to receive a most unforgettable Valentine's Day surprise that is ready to be shared with a loved one. A rich source of sustainable protein, edible insects are becoming embraced by consumers in everything from cookies to snack bars. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 57% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Edible Insects:** The trend towards edible insects as a sustainable protein source creates opportunities for food startups looking to create unique and eco-friendly products. - **Alternative Valentine's Day Gifts:** Consumers are increasingly seeking non-traditional gifts for holidays, providing opportunities for companies to create unique and personalized experiences for their customers. - **Social Media Marketing:** Companies can use creative social media campaigns, like the Terminix sweepstakes, to engage with customers and attract attention to their brand. ### Where This Applies - **Food and Beverage:** The growth in popularity of edible insects presents opportunities for food startups to create innovative products and tap into the trend towards sustainable consumption. - **Consumer Goods:** Companies can take advantage of the trend towards alternative gifts, like chocolate-covered insects, to create unique and personalized products for consumers. - **Social Media:** The use of social media as a marketing tool can benefit any industry, as companies are able to connect with customers and promote their brand in an engaging way. ## Related on Trend Hunter - [Spiteful Scorpion Valentine's Gifts](https://www.trendhunter.com/trends/scorpion-valentines-gifts.md) - [Butterfly-Themed Chocolate Ranges](https://www.trendhunter.com/trends/vosges-hautchocolat-love-aflutter.md) - [Sardine-Shaped Dark Chocolates](https://www.trendhunter.com/trends/sardineshaped-dark-chocolates.md) - [Broccoli-Infused Chocolates](https://www.trendhunter.com/trends/tenderstem-tenderchoc.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Heart-Shaped Valentine’s Day Chocolates](https://www.trendhunter.com/trends/gardners-candies.md) - [Romantic Free-From Chocolates](https://www.trendhunter.com/trends/endangered-species-chocolate-be-mine-mix.md) - [Romantic Chocolatier Treat Ranges](https://www.trendhunter.com/trends/valentines-day-chocolate-collection.md) - [3D-Printed Valentine's Day Chocolates](https://www.trendhunter.com/trends/valentines-day-bonbons.md)