# Valentine's Cucumber Bouquets Hendrick's Gin Created an Alternative Valentine's Day Bouquet By Laura McQuarrie | Published 2019-02-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-bouquet References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/02/hendricks-says-i-love-you-with-valentines-cucumbers/) & [hendricksvday](https://www.hendricksvday.com) Cucumbers are often at the center of campaigns from [Hendrick's](https://www.trendhunter.com/trends/earths-rarest-cucumbers) Gin—which creates premium Scottish gin that is infused with cucumber and rose—and the brand is helping consumers celebrate February 14th in an alternative way with its unique [Valentine's](https://www.trendhunter.com/trends/scorpion-valentines-gifts) Day bouquets. As part of its 'A Most Unusual Valentine’s' campaign, Hendrick's teamed up with [Iris Singapore](https://www.trendhunter.com/trends/iris-worldwide) to offer a novel alternative to conventional bunches of flowers. The "wonderfully curious bouquets" are offered in various sizes to suit one's needs, including The Solo and The Trio, as well as a massive Cu-lossal bouquet made up of 50 cucumbers that will be given to one lucky fan. Although the brand's gin is rose-infused, the flower often steals the spotlight on Valentine's Day and these bouquets draw attention instead to cucumber as its unlikely companion. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Curious Bouquets:** Creating unique and unconventional bouquets using different types of produce or materials presents an opportunity for disruptive innovation in the floral industry. - **Alternative Valentine's Day:** Offering alternative gift options that deviate from traditional flowers or chocolates creates an opportunity for disruptive innovation in the Valentine's Day gift industry. - **Ingredient-centric Design:** Shifting the focus on a specific ingredient or theme when designing bouquets opens up a disruptive innovation opportunity in the floral arrangement industry. ### Where This Applies - **Floral:** Incorporating unconventional elements and exploring alternative bouquets can disrupt the traditional floral industry. - **Gift:** Offering alternative gift options like vegetable or ingredient bouquets can disrupt the traditional gift industry by providing unique and memorable choices. - **Food and Beverage:** Collaborating with food and beverage brands to create ingredient-centric bouquets offers a disruption opportunity within the food and beverage industry, bridging the gap between food and gifting. ## Related on Trend Hunter - [Gin-Branded Cucumber Restoration](https://www.trendhunter.com/trends/earths-rarest-cucumbers.md) - [Herbaceous Edible Bouquets](https://www.trendhunter.com/trends/woolworths-fresh-bouquet.md) - [Pickle-Packed Valentine's Bouquets](https://www.trendhunter.com/trends/grillos-pickles-1.md) - [Make-your-Own Pickle Bouquet Kits](https://www.trendhunter.com/trends/pickles-pickle-bouquet.md) - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Romantic Rose Gins](https://www.trendhunter.com/trends/rose-gin.md) - [Gin-Branded Valentine's Cocktails](https://www.trendhunter.com/trends/rose-gin-greyhound.md) - [Limited-Edition Gin Dual Pack](https://www.trendhunter.com/trends/hendricks-gins.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md)