# Romantic Matchstick Cookies These Valentine's Day Biscuits are Designed to Get the Fire Started By M | Published 2016-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentines-day-biscuits References: [sprinklebakes](http://www.sprinklebakes.com/2016/02/valentines-day-matchstick-cookies-for.html) & [blog.etsy](https://blog.etsy.com/en/make-matchstick-cookies-this-valentines-day/) Offering an unconventional approach to romantic desserts are these matchstick [Valentine's Day biscuits](https://www.trendhunter.com/trends/valentines-day-cookie-mixes) that creatively transform the fire starters into edible sugar treats. The desserts are playful in design and also offer a romantic play on the notion of sparks flying between two lovers. These cookies featured on the [Etsy](https://www.trendhunter.com/trends/create-a-wedding-registry) blog offer a fun and whimsical alternative to [heart-shaped biscuits](https://www.trendhunter.com/trends/strawberry-heart-cake) that are a standard shape seen in abundance during the month of February. The cookies are made from a vanilla sugar dough that is cut into thin sticks and dipped in red candy to create the spark tip. The cookies can then be packaged in personalized matchboxes and given to someone that light's the baker's fire passionately and romantically on the special day. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 59% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Edible Creations:** Creating edible sugar treats that take unconventional forms offers a disruptive innovation opportunity for dessert makers. - **Playful Designs:** Developing whimsical and playful designs for desserts presents a disruptive innovation opportunity for bakers and confectioners. - **Personalized Packaging:** Designing personalized packaging for edible gifts provides a disruptive innovation opportunity for packaging companies and gift retailers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend of creating unconventional, playful, and personalized desserts. - **Bakery and Confectionery:** Bakery and confectionery businesses can leverage the trend of developing whimsical and playful designs for their products. - **Packaging and Gifts:** Packaging companies and gift retailers can tap into the trend of personalized packaging for edible gifts. ## Related on Trend Hunter - [Romantically Indulgent Cookies](https://www.trendhunter.com/trends/sweet-discovery-double-chocolate-pink-cookie.md) - [Adorable Heart-shaped Cookie Sets](https://www.trendhunter.com/trends/valentines-day-cookie1.md) - [Romantic Gifting-Ready Baked Goods](https://www.trendhunter.com/trends/insomnia-cookies-valentines-day.md) - [Floral Meringue Cookies](https://www.trendhunter.com/trends/rosewater-meringue-cookies.md) - [Themed Heart-Shaped Chips](https://www.trendhunter.com/trends/japanese-snack-brand-calbee.md) - [Romance-Themed Cookie Ranges](https://www.trendhunter.com/trends/chip-city-cookies-valentines-day.md) - [Love-Inspired Kitchenware](https://www.trendhunter.com/trends/valentines-day-pie-punches.md) - [Spicy Margarita Cookie Gifts](https://www.trendhunter.com/trends/too-hot-to-handle-cookie-cocktail-bundle.md) - [Savory Heart-Shaped Naan Bites](https://www.trendhunter.com/trends/baked-earth-bakerys-love-bites.md)