# Augmented Reality Romance Apps Starbucks Valentine's Day Cup Magic Helps You Spread the Love By Katherinev123 | Published 2012-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/valentine-s-day-cup-magic References: [popsop](http://popsop.com/53402) & [starbucks](http://www.starbucks.com/coffeehouse/mobile-apps/starbucks-cup-magic) Showing someone you care isn't always easy, but thankfully, you have the [Starbucks](https://www.trendhunter.com/trends/valentines-day-drinkware) Valentine's Day Cup Magic to help you out. A special version of the app Starbucks released for Christmas, this romantic app encourages people to send a sweet surprise to those they love this Valentine's Day. The Valentine's Day Cup Magic app is an augmented reality app that makes the hearts on a limited edition Valentine's Day Starbucks cup come to life when you position your smartphone over it using the app. From there, you're given the option to create and send a virtual Valentine to someone on your contact list. The recipient then gets to scan one of the [Valentine's Day Starbucks cups](https://www.trendhunter.com/trends/starbucks-japan-valentines-day) to see your special message. You can also schedule the app to send a Starbucks eGift to your loved one on the special day instead of a virtual Valentine. Visit the Starbucks website to learn more and to download this romance-creating app. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Messaging:** Opportunity for businesses to leverage augmented reality to create personalized messaging experiences for customers. - **Virtual Gifting:** Disruptive innovation opportunity for businesses to develop virtual gifting strategies to increase engagement and sales with customers. - **Holiday-specific Apps:** Development of holiday-specific apps that capitalize on the holiday spirit to drive brand engagement and customer loyalty. ### Where This Applies - **Retail Industry:** Businesses in the retail industry can leverage augmented reality and virtual gifting to create unique and personalized shopping experiences for customers. - **Hospitality Industry:** Opportunities for hotels and resorts to create apps that incorporate augmented reality to enhance the guest experience and drive customer loyalty. - **Gaming Industry:** Augmented reality and virtual gifting can be used as innovative features in gaming apps, increasing engagement and revenue for the gaming industry. ## Related on Trend Hunter - [Valentine’s Day-Themed Drinkware](https://www.trendhunter.com/trends/valentines-day-drinkware.md) - [Augmented Reality Kitchenware](https://www.trendhunter.com/trends/long-distance-message-mug-coaster.md) - [Dessert-Themed Valentine's Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-drinks.md) - [Interactive AR Experiences](https://www.trendhunter.com/trends/sendit-app.md) - [Seasonal Strawberry-Themed Cafe Drinks](https://www.trendhunter.com/trends/starbucks-valentines-day-menu.md) - [Edgy Romantic Beverages](https://www.trendhunter.com/trends/rockmance-frappucino.md) - [Romantic Branded Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-valentines-day-collection.md) - [Pink Valentine's Day Drinks](https://www.trendhunter.com/trends/pink-drink-with-chocolate-cream-cold-foam.md) - [Sensorial Valentine's Frappuccinos](https://www.trendhunter.com/trends/cacao-strawberry-mousse-frappuccino.md)