# Wind Whipped Editorials Valentina Zeliaeva Holds On To Her Hat for Elle Magazine By Rachel | Published 2009-09-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/valentina-zeliaeva References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/09/valentina-zeliaeva-by-richard-bush-for-elle-us-september/) & [elle](http://www.elle.com) With the wind coming at her in big gusts, all model Valentina Zeliaeva can do is hold on to her hat in this ‘Away We Go’ editorial for Elle Magazine. Photographed by Richard Bush, Valentina Zeliaeva is seen with dust flying at her, [umbrellas turning inside-out](https://www.trendhunter.com/trends/pieces-for-rainy-days) and her hair flipping. As a Canadian I can definitely commiserate, but she does it with a style I can’t quite emulate. Take a look at the fun [wind whipped photoshoot](https://www.trendhunter.com/trends/atmosphere-demotion) for Elle Magazine above. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 38% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **High-fashion Wind-proof Accessories:** Opportunity for companies to design and produce stylish hats and umbrellas that can withstand strong winds. - **Wind-resistant Photography Techniques:** Innovation potential for photographers to develop new techniques for capturing dynamic and visually stunning images in windy conditions. - **Extreme Weather Fashion Shoots:** Emerging trend of showcasing fashion in unconventional settings, opening up opportunities for photographers, models, and stylists to push creative boundaries. ### Who This Affects Most - **Fashion Accessories:** Companies in the fashion industry can explore the production of wind-proof hats and umbrellas to meet the demand for stylish yet functional accessories. - **Photography:** Photography equipment manufacturers can develop wind-resistant gear to assist photographers in capturing high-quality images in challenging weather conditions. - **Fashion and Beauty:** Fashion and beauty brands can collaborate with photographers to create unique campaigns in extreme weather conditions, highlighting the durability and style of their products. ## Related on Trend Hunter - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Wind-Inspired Fragrances](https://www.trendhunter.com/trends/atmosphere-demotion.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md)