# Podcast Valedictorian Programs Doritos' Valedictorian Program Gives Graduating Seniors a Platform By Laura McQuarrie | Published 2020-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/valedictorian-program References: [prnewswire](https://www.prnewswire.com/news-releases/doritos-gives-a-platform-to-seniors-missing-out-on-graduations-and-the-iconic-speeches-that-make-up-the-voices-of-a-generation-301050882.html) & [fritolay](https://www.fritolay.com/) This year, students are missing out on prom, commencement ceremonies and other meaningful moments but [Doritos](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial) is looking to give students a platform by announcing its very own Doritos Valedictorian program. The program was created to give graduating seniors the chance to have their voicer heard not just by their class but by millions of people. Doritos is inviting graduating seniors to submit a short version of their speech so that it can be shared on iHeartMedia's podcast special Commencement: Speeches for the Class of 2020. Five speakers will be selected, each of which will receive [$50,000 in tuition assistance](https://www.trendhunter.com/trends/live-ms-scholarships). With this program, Doritos is helping to redefine what it means to be a valedictorian, as it says "a valedictorian can be someone who carries an incredibly strong message, and who represents the resilient spirit of their graduating class." Image Credit: Frito-Lay ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Virtual Commencement Programs:** Opportunity for brands to create virtual platforms for graduating seniors to share their speeches and experiences. - **Podcast Sponsorship:** Opportunity for brands to sponsor podcast programs that target the graduating student demographic, reaching millions of potential listeners. - **Reimagining Valedictorian:** Opportunity for brands to redefine the concept of valedictorian as someone who represents resilience and carries a strong message, rather than solely focusing on academic achievements. ### Where This Applies - **Food and Beverage:** Food and beverage brands can sponsor virtual commencement programs and podcast specials, targeting the graduating student audience. - **Education Technology:** EdTech companies can collaborate with brands to develop virtual platforms and podcast programs specifically for graduating seniors. - **Media and Entertainment:** Media and entertainment companies can create podcast specials and virtual graduation events, providing a platform for graduating seniors to share their stories. ## Related on Trend Hunter - [Super Bowl Commercial Contests](https://www.trendhunter.com/trends/star-in-a-super-bowl-commercial.md) - [Rewarding Graduation Cards](https://www.trendhunter.com/trends/hallmark-and-venmo.md) - [Graduation-Themed Seltzer Giveaways](https://www.trendhunter.com/trends/nutrl.md) - [QSR-Backed Scholarship Programs](https://www.trendhunter.com/trends/live-mas-foundation.md) - [Complimentary Graduate Donuts](https://www.trendhunter.com/trends/krispy-kreme-senior-day-dozen.md) - [STEM Snack Packs](https://www.trendhunter.com/trends/fritolay-variety-pack.md) - [Soda-Branded Scholarship Fundraisers](https://www.trendhunter.com/trends/fanraiser.md) - [Chip-Themed Wireless Earbuds](https://www.trendhunter.com/trends/skullcandy-doritos.md) - [Snack-Silencing AI Tech](https://www.trendhunter.com/trends/doritos-silent.md)