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# Car-Buying Chatbots
The Valassis Digital Chatbot Can Help Find the Best Car for Any User

By Justin Lam | Published 2018-06-29 | Updated 2018-07-02 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/valassis-digital
References: [venturebeat](https://venturebeat.com/2018/06/28/valassis-digitals-chatbot-eases-the-pain-of-buying-a-car/) & [businesswire](https://www.businesswire.com/news/home/20180628005763/en/New-Valassis-Chatbot-Streamlines-Car-Buying-Facebook)

Michigan-based advertising agency, Valassis Digital, has recently released a new [Facebook Messenger chatbot](https://www.trendhunter.com/trends/build-chatbot) designed to help potential buyers find the perfect car without having to spend hours on a lot. The decision to create this bot came from the need to blend the physical world with the digital one and to generally improve customer experience when automotive shopping.

Users will not be able to buy vehicles off the Valassis Digital chatbot but the bot can show nearby dealerships, as well as their respective inventories. The Valassis Digital chatbot can also estimate the trade-in value of a car, set up test drive appointments and schedule service appointments. A partnership with [TransUnion](https://www.trendhunter.com/trends/qonsent) also allows the chatbot to secure a pre-qualified loan for users by checking their credit history.

Image Credit: Valassis Digital

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 28% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai)

## Key Themes

### What's Driving This Trend

- **Automotive Chatbots:** Integrating chatbots into the automotive industry can improve customer experience and reduce time spent on buying a car.
- **Digital-physical Integration:** The trend of blending the physical world with digital technology offers an opportunity to improve customer experience in industries like automotive sales.
- **Pre-qualified Loans:** Partnering with companies like TransUnion to offer pre-qualified loans through chatbots can streamline the car buying process for customers.

### Who This Affects Most

- **Automotive Sales:** Integrating chatbots in the automotive industry can help customers quickly find the car they are looking for and improve the overall buying experience.
- **Digital Advertising:** Valassis Digital's success with their car-buying chatbot shows the potential for chatbots and artificial intelligence in digital advertising.
- **Financial Services:** Partnering with chatbots to offer pre-qualified loans, like Valassis Digital's partnership with TransUnion, can improve the customer experience and streamline processes in the financial services industry.

## Related on Trend Hunter

- [AI-Assisted Car Shopping Apps](https://www.trendhunter.com/trends/copilot-app.md)
- [AI Chatbot-Connected Vehicles](https://www.trendhunter.com/trends/integrating-chatgpt.md)
- [Data-Driven Automotive Retailer Tools](https://www.trendhunter.com/trends/automotive-retailer.md)
- [Deal-Finding Chatbot Features](https://www.trendhunter.com/trends/chatgpt-shopping-assistant.md)
- [Improved Car Shopping Experiences](https://www.trendhunter.com/trends/bofa-pre-qualification.md)
- [Auto-Focused AI Marketing Tools](https://www.trendhunter.com/trends/dealer-creative-ai.md)
- [AI-Powered Shopping Assistants](https://www.trendhunter.com/trends/chatgptpowered-shopping-assistant.md)
- [AI Built-In Cars](https://www.trendhunter.com/trends/baidu-1.md)
- [Smart Car Planning](https://www.trendhunter.com/trends/budget-for-cars.md)
