# Ski Resort Hospitality Expansions Vail Resorts is Expanding its Food and Drink Offerings By Michael Hemsworth | Published 2025-12-19 | World Source: Trend Hunter, https://www.trendhunter.com/trends/vail-resorts References: [source86](https://source86.com/vail-resorts-colorado-mountain-dining-expansion/) & [vailresorts](https://www.vailresorts.com/)  Vail Resorts has announced a series of food and beverage expansions that are slated to take place at its various locations in Colorado this season to provide skiers, snowboarders and visitors alike with a new refreshment experience. The hospitality expansion will see new dining concepts alongside limited-time experiences and even a partnership with the [Outer Range Brewing Co.](https://www.trendhunter.com/trends/outer-range-brewing) to bring craft beer to visitors. Travelers heading to the [Breckenridge Ski Resort](https://www.trendhunter.com/trends/vodka-seltzers) will experience the most updates, which includes the Maggie Waffle Shop, Maggie Kitchen & Taphouse, Overlook on Peak 9, Ski Hill Grill and TBar. The hospitality expansions at Vail Resorts will be of particular interest to 2025/26 Epic Pass holders who will enjoy 20% off foods and drinks through [Epic Mountain Rewards](https://www.trendhunter.com/trends/epic-friend-tickets). Image Credit: Vail Resorts ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 46% | Activity: 61% | Freshness: 59% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Gourmet Ski Dining:** Resorts integrating upscale dining concepts and partnerships with local craft breweries create unique culinary experiences, elevating the ski resort visit beyond traditional sports activities. - **Epic Pass Rewards:** Loyalty programs offering substantial discounts on dining create personalized experiences for pass holders, fostering customer retention in the competitive hospitality industry. - **Seasonal Dining Experiences:** Introducing limited-time culinary events at resorts attracts both tourists and locals, offering a reason to visit outside of peak skiing periods. ### Where This Applies - **Hospitality:** Ski resorts expanding their dining options signify a growing intersection between adventure tourism and upscale hospitality services. - **Craft Brewing:** Local craft breweries entering partnerships with ski resorts highlight opportunities for regional brewers to enhance brand visibility within the tourism sector. - **Loyalty Programs:** By integrating food and beverage discounts into passholder rewards, the industry illustrates the adaptability of loyalty programs in driving consumer engagement. ## Related on Trend Hunter - [Nature-Inspired Hotel Expansions](https://www.trendhunter.com/trends/outbound-hotels.md) - [Mushroom-Infused Alcoholic Spirit Expressions](https://www.trendhunter.com/trends/mountain-shot.md) - [Global Hospitality Expansions](https://www.trendhunter.com/trends/four-seasons-hotels-and-resorts.md) - [Winter Venue Probiotic Partnerships](https://www.trendhunter.com/trends/aprs-ski-club.md) - [Holiday-Themed Hospitality Experiences](https://www.trendhunter.com/trends/four-seasons-hotels-and-resorts1.md) - [Skiing Season Energy Drinks](https://www.trendhunter.com/trends/celsius-spritz-vibe.md) - [Winter Sport Rideshare Services](https://www.trendhunter.com/trends/uber-ski.md) - [Social Winter Sports Promotions](https://www.trendhunter.com/trends/epic-friend-tickets.md) - [Holiday-Ready Luxury Hotel Programming](https://www.trendhunter.com/trends/the-lodge-at-spruce-peak.md)