# Interoffice Love Bird Ads The Vahume Office Furniture Campaign Personifies Pigeons By Amelia Roblin | Published 2011-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vahume-office-furniture-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/vahume_office_furniture_copy_machine) & [communion.ar](http://www.communion.com.ar/) It would have been no easy feat for a workplace design company to capitalize on [Valentine's day](https://www.trendhunter.com/trends/language-of-love), yet this Vahume Office Furniture campaign suggests it found a way into customers' hearts. Playing on the idea of coworker romances and secret relationships, these [animated print ads](https://www.trendhunter.com/trends/dreamies-treats) by Communion Argentina place mundane cubicle accessories between two pigeons in love. Suggesting that furnishings create situations while performing their functions, the Vahume Office Furniture campaign points out the importance of [workplace interior design](https://www.trendhunter.com/trends/wherever-life-goes). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Office Romance Art:** Creating artistic images of office romance situations and furniture may help to further emphasize the importance of workplace design. - **Animated Prints Advertising:** Using animated prints as a way to advertise products and services may increase customer engagement and brand recognition. - **Cubicle Accessory Design:** Streamlining cubicle accessories to create a more visually pleasing and cohesive office environment could be a potential disruptive innovation opportunity. ### Who This Affects Most - **Interior Design:** By emphasizing the importance of workplace interior design, companies in the interior design industry may see an increase in demand for their services. - **Furniture:** The Vahume Office Furniture campaign specifically highlights the impact that office furniture can have on the workplace environment, presenting an opportunity for furniture companies to market their products in a different way. - **Advertising:** Using unique and creative advertising methods, such as animated prints, could disrupt the traditional advertising industry and change the way brands connect with customers. ## Related on Trend Hunter - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Luxury Valentine’s Day Campaigns](https://www.trendhunter.com/trends/together-valentines-day.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md)