# Scandalous Vaginatising GlaxoSmithKline Lactacyd Commercial Takes a 'Different' Perspective By Jennifer Astle | Published 2009-01-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/vagvertising-lacacyd-offers-commercial-set-down-there References: [jezebel](http://jezebel.com/5129203/what-the-world-looks-like-down-under) In case you have ever wondered what the world looked like to your lady parts, GlaxoSmithKline’s Lactacyd vaginal cream commercial shows you. I suppose it’s essential to keep the point of view of your target market in mind when advertising, but this is a stretch. GlaxoSmithKline’s Lactacyd vaginal cream promises to help you protect yourself, and between the [nylon fishnet stockings and the razor](https://www.trendhunter.com/trends/pubic-hair-skin), you’re gonna need it. I can’t wait until the [male version of the commercial](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms) is launched, so to speak. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Female Empowerment Marketing:** Opportunity for brands to challenge taboo subjects and empower women through advertising. - **Body Positivity Movement:** Opportunity for brands to promote self-love and acceptance by representing women's bodies in a positive and inclusive manner. - **Gender-specific Product Advertising:** Opportunity for brands to target specific gender markets and tailor their messaging accordingly. ### Where This Applies - **Personal Care:** Opportunity for personal care brands to innovate and create products that cater to the unique needs of women. - **Advertising:** Opportunity for advertising agencies to push boundaries and create memorable and impactful campaigns that challenge societal norms. - **Cosmetics:** Opportunity for cosmetic brands to align their messaging with female empowerment and body positivity, connecting with consumers on a deeper level. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Vulva Health Capsules](https://www.trendhunter.com/trends/diva.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md) - [Intimate Wellness Brand Launches](https://www.trendhunter.com/trends/niches-nooks.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md)