# Free-From Dutch Cookie Treats Vafels Stroopwafels Now Come in a Gluten-Free Option By Michael Hemsworth | Published 2025-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vafels-stroopwafels References: [vegconomist](https://vegconomist.com/products-launches/vafels-expands-plant-based-offerings-gluten-free-stroopwafel/) & [vafels](https://vafels.com/)  The Vafels Stroopwafels are being launched in a [gluten-free variant](https://www.trendhunter.com/trends/mightylicious-gluten-free) by the Longmont, Colorado-based brand as part of the brand's commitment to offering a free-from take on the classic Dutch treat. The product starts off with the brand's [vegan-friendly recipe](https://www.trendhunter.com/trends/oggs-treats) that has no butter or eggs in the mix, while also being made without wheat flour to give it a gluten-free recipe. The [waffle-like cookies](https://www.trendhunter.com/trends/cleanlabel-waffles) are sandwiched with a caramel-like filling and come in two flavor options including Maple and Caramel. Founder and CEO Will Dugan commented on the new Vafels Stroopwafels saying, "We came to market early with a plant-based version of the 18th-century Liège wafel, and couldn’t be happier to add gluten-free and vegan-friendly Stroopvafels to our list of ‘firsts.’ We stand by our commitment to creating products that never compromise on taste, texture, or digestibility.” Image Credit: Vafels ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 33% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Innovation:** Demand for gluten-free products is rising, offering opportunities for brands to innovate classic treats like Stroopwafels without sacrificing flavor. - **Plant-based Deserts:** As consumer interest in plant-based options grows, there is an opportunity to redefine traditional desserts with vegan-friendly ingredients. - **Free-from Product Expansion:** The expansion of 'free-from' categories, such as products without dairy, gluten, or eggs, allows for the creation of inclusive culinary experiences. ### Industries Being Reshaped - **Gluten-free Foods:** The gluten-free foods industry is poised for growth as more consumers seek alternatives that cater to dietary restrictions and preferences. - **Plant-based Foods:** An increasing interest in sustainability and animal welfare is fueling the plant-based foods sector, encouraging innovation in traditional products. - **Alternative Ingredients:** The rise of alternative ingredients in food manufacturing offers a chance to develop products that meet diverse dietary needs while maintaining quality. ## Related on Trend Hunter - [Veganized Caramel Cookies](https://www.trendhunter.com/trends/traditional-caramel-stroopwafel.md) - [Upcycled Gluten-Free Cookies](https://www.trendhunter.com/trends/chocolate-chip-crispy-cookies.md) - [Bite-Sized Dutch Cookie Snacks](https://www.trendhunter.com/trends/mini-stroop-wafels.md) - [Free-From Cookie Ranges](https://www.trendhunter.com/trends/handcrafted-cookies.md) - [Gluten-Free Wafer Bites](https://www.trendhunter.com/trends/glutino-wafer-bites.md) - [Festive Gluten-Free Baked Goods](https://www.trendhunter.com/trends/dr-schr-seasonal-products.md) - [Indulgent Gluten-Free Treats](https://www.trendhunter.com/trends/glutenfree-treats.md) - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Easy-to-Prepare Gluten-Free Cookies](https://www.trendhunter.com/trends/frozen-cookie-dough.md)