# Vaccination Center-Hosting Restaurants Brewdog Wants to Speed Up Vaccination Delivery By Kalin Ned | Published 2021-01-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vaccination-delivery References: [beveragedaily](https://www.beveragedaily.com/Article/2021/01/04/BrewDog-offers-bars-and-pubs-as-COVID-19-vaccination-centres?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [brewdog](https://www.brewdog.com/uk/shop) Needless to say, the efficient COVID-19 vaccination delivery is of interest to many parties—from those who just want to see their friends under normal circumstances to business owners who have been struggling during government-imposed lockdown orders. In the [UK](https://www.trendhunter.com/trends/o11d-evo-rgb-automobili), one particular craft brewer is being extra productive in this space. BrewDog is currently in talks with the UK Minister for Vaccine Deployment Nadhim Zahawi and First Minister of Scotland Nicola Sturgeon. The number one topic on the agenda is how [BrewDog's venues and staff](https://www.trendhunter.com/trends/brewdog-beers) could be used to help expedite the COVID-19 vaccination delivery. Of course, the business is planning to offer its space in kind. In addition to this, CEO James Watt, rather cheerfully, added that anyone who gets a vaccine at the establishment will get a [special commemorative beer](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland). Image Credit: BrewDog ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 39% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Vaccination Hospitality:** The trend of offering vaccinations at hospitality venues to facilitate vaccine delivery and encourage customer loyalty presents an opportunity for innovation in the hospitality industry. - **Commemorative Promotions:** The trend of offering special promotions to individuals who receive vaccinations at a business presents an opportunity for disruptive innovation in the food and beverage industry. - **Collaborative Vaccination Efforts:** The trend of businesses partnering with government agencies to promote and facilitate vaccination delivery presents an opportunity for innovation in public-private partnerships. ### Sectors Adopting This - **Hospitality:** The hospitality industry can provide unique vaccination experiences that promote vaccine delivery and customer loyalty. - **Food and Beverage:** The food and beverage industry can offer special promotions to individuals receiving vaccinations, driving customer traffic and brand recognition. - **Public Policy:** The public policy industry can foster public-private partnerships aimed at promoting vaccination delivery and supporting struggling businesses. ## Related on Trend Hunter - [Keg-Only Beers](https://www.trendhunter.com/trends/fusion-pale-ale.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dine-Out Beer Promotions](https://www.trendhunter.com/trends/brewdog-onpack-promotion.md) - [Collaboration Coffee Stout Beers](https://www.trendhunter.com/trends/brewdog-x-grind-coffee-stout.md) - [Mental Health Beer Campaigns](https://www.trendhunter.com/trends/brewdog-and-iamwhole.md) - [British Beer Voting Campaigns](https://www.trendhunter.com/trends/brixton-brewery-yes-we-cans-campaign.md) - [Upcycled Beer-Made Vodkas](https://www.trendhunter.com/trends/bad-beer-vodka.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md)