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# Syringe-Filled Jelly Donuts
This German Bakery is Vaccinating Donuts with Jelly

By Ell Smith | Published 2021-02-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/vaccinating-donuts
References: [money.yahoo](https://money.yahoo.com/german-bakery-lets-customers-vaccinate-175026307.html)

A German baker is 'vaccinating' donuts to fight some of the misconceptions and fear surrounding the COVID-19 antidote. Fear mongering is a serious issue within the media, so the workers at Schuerner’s Baking Paradise opted to create a novelty experience that eased some of the anxiety surrounding the technology.

Consumers can choose between [12 different flavors of jelly](https://www.trendhunter.com/trends/trejos-donuts), which have been pre-packaged into large syringe-shaped vessels. Once the flavor is selected, an employee will inject the donut with the 'syringe', also being referred to as the 'Donut Vaccine.' In addition to this experience, the [jelly-filled donut](https://www.trendhunter.com/trends/april-fools-month-mystery-donut) arrives with a novelty vaccine certificate, making for a friendly social media-ready moment that adds a bit of laughter to one's day.

Image Credit: Associated Press/TNN/DPA

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 63% | Activity: 78% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Novelty Edible Vaccines:** The concept of edible vaccines is being taken to a new level with the introduction of novelty donut vaccines that can help ease vaccine anxiety and hesitancy.
- **Experience Marketing:** Creating a unique and fun experience around vaccination can be a new way of marketing products and services, especially during times of global vaccination campaigns.
- **Combating Vaccine Misinformation:** Innovative ways to combat vaccine misinformation and fear can lead to creating new avenues for businesses and industries to reach out to customers, especially in the medical and wellness sectors.

### Industries Being Reshaped

- **Food and Beverage:** The food and beverage industry can explore the concept of 'novelty vaccination' by introducing innovative and quirky products with vaccine themes.
- **Marketing and Advertising:** Marketing and advertising agencies can leverage on experience-driven communication and create unique campaigns centered around vaccine anxiety and hesitancy.
- **Medical and Wellness:** Innovative companies in the medical and wellness industry can leverage on the current global vaccine campaign and introduce fun ways to help people overcome vaccine fear and anxiety.

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