# Tropical Cannabis-Infused Beverages Vacay's New Hybrid Beverages Play with Tart, Tangy Flavors By Laura McQuarrie | Published 2024-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/vacay-cannabis-infused-beverages References: [investingnews](https://investingnews.com/aurora-unveils-innovative-cannabis-infused-ready-to-drink-beverage-in-latest-medical-product-launch/) & [auroramj](http://www.auroramj.com/)  [Aurora Cannabis](https://www.trendhunter.com/trends/versus-neon-rush), the largest Canadian medical cannabis company, launched two new cannabis-infused beverages produced by Vacay. Both of the latest launches from Vacay take the form of 3:1 hybrid beverages with two to three milligrams of THC and 6.4 to 8.6mg of CBD. While [Strawberry Pineapple Tropical Soda](https://www.trendhunter.com/trends/daizy) is refreshingly sweet, tart and summery, Pineapple Coconut Tropical Fizz 3:1 features tangy fruits that remind of an island escape. Notably, the new cannabis-infused beverages are crafted with SōRSE emulsion technology for little to no cannabis aroma or taste. At launch, Aurora's newest cannabis-infused products produced by Vacay are exclusively available to Aurora's veteran patients first. With this launch, Aurora is introducing a new product category that meets the needs of patients in Canada. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 53% | Activity: 54% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-infused Beverages:** The launch of cannabis-infused beverages by Vacay presents an opportunity for the beverage industry to explore new product categories and cater to the needs of cannabis consumers. - **Hybrid Beverages:** The introduction of 3:1 hybrid beverages with a combination of THC and CBD provides a disruptive innovation opportunity for the cannabis industry to offer more diverse and customized products. - **SōRSE Emulsion Technology:** The use of SōRSE emulsion technology in crafting cannabis-infused beverages allows for little to no cannabis aroma or taste, opening up possibilities for the development of products that appeal to a wider consumer base. ### Where This Applies - **Beverage Industry:** The launch of cannabis-infused beverages by Vacay presents an opportunity for the beverage industry to tap into the growing market of cannabis consumers and diversify their product offerings. - **Cannabis Industry:** The introduction of 3:1 hybrid beverages with a combination of THC and CBD provides a disruptive innovation opportunity for the cannabis industry to attract new and diverse consumer segments. - **Technology Industry:** The use of SōRSE emulsion technology in crafting cannabis-infused beverages showcases a disruptive innovation opportunity for the technology industry to revolutionize product development processes for other industries as well. ## Related on Trend Hunter - [Summer-Ready Cannabis Beverages](https://www.trendhunter.com/trends/truss-beverages-co.md) - [Mocktail-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/mocktailinspired-cannabis-drinks.md) - [Fruity Cannabis Hydration Drinks](https://www.trendhunter.com/trends/vibations-1.md) - [THC-Infused Beverage Expansions](https://www.trendhunter.com/trends/thcinfused-beverage.md) - [THC-Infused Summer Beverages](https://www.trendhunter.com/trends/summer-beverages.md) - [Premium THC Beverages](https://www.trendhunter.com/trends/onward-beverages.md) - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/cannabisinfused-sparkling-waters.md)