# Sunscreen-Inspired Smoothies Erewhon's Vacation Sunscreen Smoothie Takes After a Sun Lotion By Laura McQuarrie | Published 2024-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vacation-sunscreen-smoothie References: [instagram](https://www.instagram.com/p/C7sEsLjpZgc/?hl=en&img_index=1) & [vacation.inc](https://www.vacation.inc/products/classic-lotion-spf-30/)  Nostalgic sun care brand [Vacation](https://www.trendhunter.com/trends/erewhon-2), known for reimagining the 1980s poolside aesthetic, is the latest to collaborate with upscale supermarket chain [Erewhon](https://www.trendhunter.com/trends/cooka-colada) on a co-branded smoothie—and it's called The Vacation Sunscreen Smoothie. This summer smoothie is made with Erewhon's Coconut Super-Blend, featuring five organic coconut-based ingredients: organic coconut milk, coconut water, coconut meat, coconut soft serve and decadent coconut whipped cream. These heavenly tropical ingredients are paired with organic banana and blue spirulina for a myriad of health benefits and a splash of color, plus organic Tahitian vanilla syrup, aloe and sea salt. This limited-time smoothie takes cues from "the world's best-selling sunscreen," Vacation's Classic Lotion SPF 30, and several of its ingredients like coconut oil, aloe vera and banana extract. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 92% | Activity: 88% | Freshness: 24% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Co-branded Health Drinks:** Exclusive partnerships like Erewhon and Vacation's sunscreen-inspired smoothie present novel opportunities for cross-industry brand synergies. - **Nostalgic Branding:** Reimagining 1980s aesthetics in modern products taps into consumer nostalgia, creating a unique appeal for new and existing customers. - **Functional Ingredients:** Incorporating ingredients with perceived health benefits, such as blue spirulina and aloe, aligns with the growing demand for functional and wellness-oriented products. ### Industries Being Reshaped - **Beverage Industry:** The collaboration between Erewhon and Vacation showcases the potential for innovative, health-focused beverages that blend nostalgia with modern wellness trends. - **Sun Care Industry:** Drawing inspiration from sun care products for consumable goods highlights a new way to extend brand influence and diversify product offerings. - **Gourmet Supermarkets:** High-end retailers like Erewhon are leveraging unique, limited-time offerings to differentiate themselves in a competitive market and attract discerning consumers. ## Related on Trend Hunter - [Sunscreen-Inspired Retail Smoothies](https://www.trendhunter.com/trends/erewhon-2.md) - [Tropical Skin-Nourishing Smoothies](https://www.trendhunter.com/trends/cooka-colada.md) - [Shimmering Sunscreen Mousses](https://www.trendhunter.com/trends/classic-whip-glow-spf-30.md) - [Sunscreen-Flavored Ice Creams](https://www.trendhunter.com/trends/carnival-cruise-line-x-van-leeuwen.md) - [Pearlescent Plant-Based Ice Creams](https://www.trendhunter.com/trends/sunscoop-supergoop.md) - [Longevity-Focused Smoothies](https://www.trendhunter.com/trends/limitless-smoothie.md) - [80s-Inspired SPF Spray Oils](https://www.trendhunter.com/trends/orange-gele-spf-30-spray-oil.md) - [Shimmering Sun Care Oils](https://www.trendhunter.com/trends/vacation-shimmer-oil.md) - [Milky Mineral Sunscreens](https://www.trendhunter.com/trends/shake-shake-spf-50.md)