# Shimmering Sun Care Oils Vacation Shimmer Oil SPF 30 is Aromatic and Protective By Laura McQuarrie | Published 2024-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vacation-shimmer-oil References: [byrdie](https://www.byrdie.com/vacation-shimmer-oil-spf-30-launch-8653277) & [vacation.inc](https://www.vacation.inc/products/vacation-shimmer-oil-spf-30)  [Vacation](https://www.trendhunter.com/trends/vacation) Shimmer Oil SPF is a fun, luxe new sun care product that's arriving just in time for the summer as "the 'black tie' of sunscreen oil." This new addition to Vacation's sun protection portfolio pairs two types of illuminating gold mica shimmer with skin-caring natural oils (argan, marula, coconut and jojoba) with Vitamin E, bisabolol, peptides and hyaluronic acid. This shine-boosting, protective oil is further enhanced with the brand's Vacation’s [award-winning signature scent](https://www.trendhunter.com/trends/gelee-by-vacation). With its [80s-inspired aesthetic](https://www.trendhunter.com/trends/body-mist-by-vacation) and better-for-you formulas, Vacation balances nostalgia and innovation, offering sun care products that smell delightful and ignite a passion for sun protection. One retro product at a time, the brand is redefining sun care, making it a joyful and essential part of everyday self-care routines. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 49% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Luxurious Sun Protection:** Combining elegant aesthetics with high-performing formulas, protective sun oils are elevating the standard for sun care products. - **80s Nostalgia Skincare:** Brands are leveraging retro vibes and vintage aesthetics to create emotionally engaging and memorable sun care products. - **Multi-functional Beauty Oils:** Innovative sun care oils now offer multifunctionality, blending sun protection with skincare benefits and additional features like shimmering effects. ### Industries Being Reshaped - **Skincare and Cosmetics:** The skincare industry is seeing a shift towards multi-purpose products that blend protection, hydration, and aesthetic benefits. - **Fragrance and Personal Care:** Fragrance integration into sun care products demonstrates a merging of sensory appeal with functional benefits. - **Health and Wellness:** Emphasizing enjoyable sun protection experiences, the wellness sector is redefining how consumers perceive and engage with health-related products. ## Related on Trend Hunter - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Shimmering Sunscreen Mousses](https://www.trendhunter.com/trends/classic-whip-glow-spf-30.md) - [80s-Inspired SPF Spray Oils](https://www.trendhunter.com/trends/orange-gele-spf-30-spray-oil.md) - [Multitasking Browning Lotions](https://www.trendhunter.com/trends/browning-lotion.md) - [Luxe Protective Lip Oils](https://www.trendhunter.com/trends/chardonnay-lip-oil-spf-30.md) - [Premium Face Sunscreen Sticks](https://www.trendhunter.com/trends/face-sunscreen-stick.md) - [3-in-1 Bronzing Drops](https://www.trendhunter.com/trends/studio-tone-spf-50.md) - [Protective Body Oils](https://www.trendhunter.com/trends/glow-oil-spf-50-body-oil.md) - [Scented Sunscreen Formulations](https://www.trendhunter.com/trends/boardwalk-delight-scentscreen-mist.md)