# Virtual Music Festival Exhibitions V&A Museum is Hosting a Virtual Glastonbury Exhibition By Ell Smith | Published 2020-06-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/va-museum References: [hypebae](https://hypebae.com/2020/6/v-and-a-victoria-albert-museum-glastonbury-festival-archive-exhibition-virtual-50th-anniversary-london) & [vam.ac.uk](https://www.vam.ac.uk/collections/the-glastonbury-festival-archive#intro) England's iconic Glastonbury festival has been cancelled for the first time in decades due to the COVID-19 pandemic, but in its place is a [virtual exhibition](https://www.trendhunter.com/trends/after-utopia) hosted by the V&A Museum. The exhibition will examine the festival's history through the use of multiple mediums including [videos, photographs and other memorabilia](https://www.trendhunter.com/trends/80s-rock-exhibit). This exhibition is available to all would-be attendees, as a way to commemorate the weekend and to help cope with the restrictions put in place to stop the spread of the virus. This exhibition will also be contributing to a larger collection of the festival's history, and is asking all who have attended in the past to submit their favorite memories of their experience. Image Credit: Nicky J. Sims/Redferns/Getty Images ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Virtual Exhibition Events:** As the world moves to more virtual exhibition experiences due to the pandemic, there's an opportunity for businesses to innovate and provide unique online experiences for their customers. - **Digitization of Event & Festival History:** As museums and events digitize their history in a virtual exhibitions, the event and festival industry have an opportunity to leverage this trend and engage attendees with the history and story of their events. - **Crowd-sourcing Event Memorabilia:** As more events move to virtual, there's an opportunity for businesses to crowdsource memorabilia from their past in order to create an impactful exhibition experience for attendees. ### Where This Applies - **Museum Industry:** The museum industry has the opportunity to move beyond traditional exhibits and create more interactive exhibitions that allow attendees to engage meaningfully with artifacts and moments in history. - **Event & Festival Industry:** Event and Festival planners can digitize their history to maintain engagement with attendees in the event of cancelling or postponing their in-person events. - **Digital Event Hosting Industry:** There's an opportunity for businesses to provide platforms for customers to host virtual events and exhibitions, allowing attendees from across the world to participate in events without being physically present. ## Related on Trend Hunter - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Sustainable Festival Pop-Ups](https://www.trendhunter.com/trends/barbour-2.md) - [Historical Veganism Exhibitions](https://www.trendhunter.com/trends/veganism-past-present-and-future.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/metaverse-festival.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Kaleidoscopic Dream Exhibits](https://www.trendhunter.com/trends/dreamachine.md) - [Britpop Photography Exhibitions](https://www.trendhunter.com/trends/oasis-photography-exhibition.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md)