# Color-Correcting Tooth Serums Hismile's V34 Colour Corrector Serum Cancels Stains By Laura McQuarrie | Published 2023-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/v34-colour-corrector-serum References: [tiktok](https://www.tiktok.com/@ravenelysetv/video/7203781258265120043?q=hismile%20teeth%20whitening&t=1677507311164) & [ca.hismileteeth](https://ca.hismileteeth.com/products/colour-corrector)  Just like there are purple shampoos that tone blonde hair and neutralize brassiness with violet pigments, Hismile's V34 Colour Corrector Serum applies color-correcting technology to teeth. This purple-hued serum boosts brightness and conceals stains by counter-balancing out the color of the teeth. This non-invasive brightening treatment goes back to the color wheel to help people enjoy a brighter smile. As the brand describes, "purple and yellow are complementary colors opposite to each other. Applying purple onto your teeth will neutralize the yellow undertones and cancel them, revealing a perceptively brighter shade of white." This optimized deep violet purple color consists of two water-soluble dyes and the V34 Colour Corrector Serum by Hismile is best used as a post-whitening treatment, or before an occasion, to provide a boost of brightness. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 70% | Freshness: 15% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Color-correcting Beauty Products:** The trend towards color-correcting technology in beauty products is disrupting the traditional approach to makeup and skincare, providing opportunities for innovative and targeted product development. - **Non-invasive Teeth Whitening:** The trend towards non-invasive teeth whitening treatments like Hismile's V34 Colour Corrector Serum is disrupting the dental industry and providing opportunities for new and innovative dental products and services. - **Complementary Colors:** The trend towards using complementary colors such as purple and yellow in beauty and dental products is disrupting conventional color usage and providing opportunities for creative and unique product development. ### Who This Affects Most - **Beauty:** The beauty industry is being disrupted by color-correcting technology, providing opportunities for companies to develop new and innovative products that cater to targeted color needs and preferences. - **Dental:** The dental industry is being disrupted by non-invasive teeth whitening treatments like Hismile's V34 Colour Corrector Serum, providing opportunities for new and innovative dental products and services that prioritize patient comfort and convenience. - **Fashion and Design:** The trend towards complementary colors in beauty and dental products is opening up opportunities for fashion and design companies to explore unconventional color pairings and develop unique and eye-catching products. ## Related on Trend Hunter - [Teeth-Whitening Serums](https://www.trendhunter.com/trends/ultra-violet-colour-corrector.md) - [Color-Correcting Toothpastes](https://www.trendhunter.com/trends/colgate-optic-white-purple.md) - [Purple Teeth Whitening Strips](https://www.trendhunter.com/trends/peroxidefree-purple-strips.md) - [Dual-Action Brightening Strips](https://www.trendhunter.com/trends/v34-whitening-strips.md) - [Purple Oral Serums](https://www.trendhunter.com/trends/purple-serum.md) - [Purple Toothpaste Tablets](https://www.trendhunter.com/trends/purple-brightening-toothpaste.md) - [Dental Stain Concealers](https://www.trendhunter.com/trends/dental-stain-concealer.md) - [Triple-Action Tooth Foams](https://www.trendhunter.com/trends/tooth-foam.md) - [Purple-Colored Correction Toothpastes](https://www.trendhunter.com/trends/corrector-toothpaste.md)