# Stacked Ice Cube Carafes V2O Vodka Packaging Embodies the Essence of Refreshment By Amelia Roblin | Published 2012-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/v2o-vodka-packaging References: [thedieline](http://www.thedieline.com/blog/2012/1/2/v2o-vodka.html) & [leoburnett](http://www.leoburnett.com/) It seems that a great deal of people are best satisfied with their beverages once they have been prepared to one of two temperature extremes. Few can properly appreciate a room temperature drink, and quite appropriately, V2O Vodka packaging allows its contents to look immediately refreshing. A team at Blackpencil India, in partnership with Leo Burnett, has come up with what appears to be a [bottled vodka](https://www.trendhunter.com/trends/skyy-martinis) on the rocks. The modular concept composes each vessel from [organically shaped transparent glass](https://www.trendhunter.com/trends/aeris-doublewalled-glassware), designed to take the appearance of individual ice cubes stacked into a tower. Ranging in volume from one cube at 125mL and four cubes at 750mL, V2O Vodka packaging caters to a variety of consumers for an array of occasions. The goodness of ice cold alcohol is sure to sell this spirit, even as it sits in a 20-degree room. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Modular Packaging:** Explore opportunities to create innovative packaging designs that utilize modular components for an enhanced consumer experience. - **Temperature-enhancing Products:** Develop products that are specifically designed to enhance the temperature of beverages, catering to consumer preferences and providing a unique drinking experience. - **Visual Design as Appeal:** Leverage visually appealing packaging designs that mimic the appearance of natural elements, such as ice cubes, to attract consumers and communicate a refreshing product. ### Who This Affects Most - **Alcoholic Beverages:** Incorporate innovative packaging concepts and temperature-enhancing features in the alcoholic beverage industry to capture consumer attention and offer a distinguished drinking experience. - **Glassware Manufacturing:** Explore opportunities in glassware manufacturing to produce modular glass products that mimic the appearance of stacked ice cubes, enhancing the visual appeal and functionality of various products. - **Beverage Packaging:** Innovate beverage packaging solutions that incorporate modular designs and temperature-enhancing features, catering to consumer preferences for visually striking and refreshing products. ## Related on Trend Hunter - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Pre-Infused Ice Cubes](https://www.trendhunter.com/trends/infused-ice-cube.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md)