# Plant-Based Crumbed Chicken v2food Expands Portfolio to Include New Vegan-Friendly Chicken Line By Niko Pajkovic | Published 2022-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/v2food References: [foodmag.au](https://www.foodmag.com.au/v2food-debuts-plant-based-chicken-australias-love-poultry/) & [v2food](https://www.v2food.com/)  [v2food](https://www.trendhunter.com/trends/vegan-meat-buns), an Australian food manufacturer specializing in plant-based alternatives, has launched a new line of plant-based crumbed chicken products, which will be offered in three varieties: Nuggets, Tenders, and Schnitzel. The new line represents v2food's third meatless protein innovation, which arrives following the company's successful launch of v2mince, v2burger, and v2sausage. For its new plant-based chicken line the company teamed up with [CSIRO](https://www.trendhunter.com/trends/csiro-hope) food scientists to develop a recipe that "perfectly" mimics the taste and texture of real chicken. “Recent data tells us that 63 percent of Aussies are now open to buying plant-based meat as long as it tastes good. In order to make a real difference to our planet, we need to create delicious, sustainable alternatives of the foods we love to make the switch easy and tasty for meat lovers. We are thrilled to unveil our delicious [plant-based chicken products](https://www.trendhunter.com/trends/daring-plant-chicken) for everyone to enjoy," said v2food CEO and founder Nick Hazell. Image Credit: v2Food ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 31% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Meat Alternatives:** v2food's new line of plant-based crumbed chicken products represent a growing trend of companies creating meatless protein innovations. - **Food Science and Innovation:** v2food's collaboration with CSIRO food scientists highlights the trend of companies seeking innovative solutions to create plant-based alternatives that mimic the taste and texture of real meat. - **Sustainable Food Consumption:** v2food's focus on sustainability reflects an emerging trend of consumers adopting plant-based diets in an effort to reduce their carbon footprint and promote sustainable food practices. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can take advantage of the growing demand for plant-based meat alternatives by investing in innovative solutions to create sustainable and delicious alternatives to traditional meat products. - **Food Science and Technology:** The collaboration between v2food and CSIRO food scientists highlights the potential for further research and development in the field of food science and technology to create innovative and sustainable plant-based alternatives to meat products. - **Sustainability and Environmentalism:** Companies focused on sustainability and environmentalism can leverage the growing trend of plant-based diets by creating and promoting sustainable food practices and products that align with consumer values and preferences. ## Related on Trend Hunter - [Vegan-Friendly Steamed Buns](https://www.trendhunter.com/trends/vegan-meat-buns.md) - [Meatless Chicken Minces](https://www.trendhunter.com/trends/vegan-friendly-chicken-mince.md) - [Plant-Based Popcorn Chicken Bites](https://www.trendhunter.com/trends/plantbased-popcorn-chicken.md) - [Plant-Based Chicken Products](https://www.trendhunter.com/trends/crazy-crispy-chickn.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Plant-Based Chicken Alternatives](https://www.trendhunter.com/trends/recreate-foods.md) - [Collaborative Plant-Based Chicken Brands](https://www.trendhunter.com/trends/skinny-butcher.md) - [Protein-Packed Meatless Nuggets](https://www.trendhunter.com/trends/plantbased-nugget.md) - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md)