# Showering Celeb Photoshoots The V Winter 2012 Cover Stars a Dripping Wet Scarlett Johansson By Meghan Young | Published 2012-11-08 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/v-winter-2012 References: [fashionising](http://www.fashionising.com/pictures/b--scarlett-johansson-psycho-hitchcock-32758.html) & [vmagazine](http://www.vmagazine.com) Actress Scarlett Johansson is promoting her latest film, 'Hitchcock,' by appearing on the cover of the V Winter 2012 issue. Channeling her portrayal of the late Janet Leigh, who is best known for her [iconic shower scene](https://www.trendhunter.com/trends/scan-me-for-scares) in 'Psycho,' Johansson once again steps into the tub for this photoshoot. Maniacally posing in front of [French photographer Jean-Paul Goude's lens](https://www.trendhunter.com/trends/alessandro-micheles), Scarlett Johansson is dripping wet as she frantically clutches the clear plastic shower curtains to her infamous bosoms. These curtains cleverly and creatively form the widely recognizable V ever present on the publication's cover and incidentally completing the V Winter 2012 cover in particular. Playful and eye-catching, the V Winter 2012 cover is sure to get this issue of the stands quickly. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 14% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Celebrity Photoshoots:** Opportunity to explore creative and innovative photoshoot concepts featuring celebrities and landmarks to increase audience engagement and sales. - **Iconic Recreations:** Potential to recreate iconic moments in entertainment history with current stars and modern twists to create viral marketing campaigns and buzz. - **Innovative Covers:** Opportunity to experiment with unique and creative cover designs and materials to attract attention and differentiate from competitors. ### Industries Being Reshaped - **Entertainment:** Innovative photoshoot concepts and iconic recreations can be used for promotions and social media marketing purposes for movies, TV, and music industry. - **Publishing:** Experimenting with unique and creative cover designs and materials can help publishers stand out in a crowded market and attract attention from potential readers. - **Fashion:** Opportunity to partner with photographers and celebrities to create edgy and unique fashion campaigns that showcase trendy styles and accessories. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Blood-Red Shower Gels](https://www.trendhunter.com/trends/scan-me-for-scares.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)