# Mixed-Reality Car Showrooms The 'Chevrolet V-Showroom' App Virtually Presents the Chevy Cruze By Laura McQuarrie | Published 2017-08-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/v-showroom References: [eventmagazine](http://www.eventmagazine.co.uk/general-motors-plans-global-rollout-virtual-showroom/brands/article/1443051) & [isobar](http://www.isobar.com/global/en/news/isobar-develop-mixed-reality-experience-for-general-motors-international/) Knowing that many dealerships in urban environments lack the physical space to display cars, [Isobar](https://www.trendhunter.com/trends/cadillac-range-unanxiety) created the '[Chevrolet](https://www.trendhunter.com/trends/texas-truck-barn) V-Showroom' to make it possible for people to view the new 2017 [Chevy](https://www.trendhunter.com/trends/corvette-eray-hybrid) Cruze on everything from a coffee table to the street. The app works on an iPad with an optical hardware attachment for viewing the car. With this mixed-reality system, users are able to change the color of the car, visualize it speeding down a road or view the many interior options that can be customized. As Isobar puts it: "As brands find themselves moving into a world of reduced physical retail footprint, with a highly-mobile salesforce, they’ve have had to either struggle with underwhelming product presentations or struggle with bulky sales kits. They need a better solution to meet this new reality, all while retaining a good retail and product experience." Many consumers are looking to avoid visits to traditional vehicle dealerships and will favor the kind of flexible experience that the V-Showroom can provide. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Mixed-reality Showrooms:** Implement mixed-reality systems on mobile devices for users to experience products virtually. - **Customizable Product Visualization:** Create an interactive experience that allows users to alter product features and details through use of a mixed-reality system. - **Reduced Physical Retail Footprint:** Develop virtual product displays as an alternative to brick-and-mortar stores or as a supplement to existing ones. ### Industries Being Reshaped - **Automotive:** As exemplified in the article, car dealerships can use mixed-reality showrooms to enhance the car buying process for customers. - **Retail:** Retailers can adopt mixed-reality showrooms to provide customers with greater product visualization and customization options than physical stores may allow. - **Real Estate:** Real estate companies can use mixed-reality technology to showcase properties remotely and provide a virtual tour of them for prospective buyers. ## Related on Trend Hunter - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Cloud-Based Vehicle Customizations](https://www.trendhunter.com/trends/mitsubishi-motors.md) - [Seamless Automotive Shopping Apps](https://www.trendhunter.com/trends/awin-group-of-dealerships.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Immersive Muscle Car Experiences](https://www.trendhunter.com/trends/nextgeneration-muscle-car.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Metaverse-Based Dealerships](https://www.trendhunter.com/trends/dealership-in-the-metaverse.md)