# Strange Rental Campaigns You Could Win a Monkey Butler with 'V Rentals' by V Energy Drink By Katherinev123 | Published 2012-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/v-rentals References: [psfk](http://www.psfk.com/2012/06/energy-drink-monkey-bulter-campaign.html) & [v-energy.au](http://v-energy.com.au/) V Rentals is the "future of renting things," according to the V Energy website. The energy drink brand, which is owned by Frucor Beverages, has just launched a [funny campaign](https://www.trendhunter.com/trends/lucky-energy) that promotes its faux company V Rentals, and which offers fans the chance to [win things](https://www.trendhunter.com/trends/really-good-mood-machine) like a [unicorn chauffer](https://www.trendhunter.com/trends/irnbru-xtra-legend-editions), a mini version of you, a personal heralder and a monkey butler named 'Bubbles.' The V Rentals campaign features the "entrepreneur" Glen Gibbons, who, according to PSFK, has "handpicked these ‘money can’t buy’ experiences to share with loyal V customers." All you have to do is enter the numbers of the barcode from a V Energy drink can onto the brand's site and tell them why you should win the strange -- but awesome -- rental. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Experiential Rental Experiences:** Disruptive innovation opportunity: Create a platform that connects brands with consumers to offer unique rental experiences that go beyond traditional products. - **Humorous Marketing Campaigns:** Disruptive innovation opportunity: Develop comedic advertising strategies that engage customers and create memorable brand experiences. - **Celebrity Branded Rentals:** Disruptive innovation opportunity: Collaborate with celebrities to create exclusive rental experiences that resonate with fans. ### Who This Affects Most - **Sharing Economy:** Disruptive innovation opportunity: Leverage the sharing economy model to establish a rental marketplace for unique and exclusive experiences. - **Beverage:** Disruptive innovation opportunity: Introduce limited edition beverage promotions that entice customers with the chance to win memorable and unusual rental experiences. - **Tourism and Travel:** Disruptive innovation opportunity: Partner with travel companies to offer unconventional rental experiences as part of vacation packages to attract adventurous travelers. ## Related on Trend Hunter - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Cheeky Financial Stress-Alleviating Campaigns](https://www.trendhunter.com/trends/creative-promotional-campaign.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Bar Cart Mascots](https://www.trendhunter.com/trends/new-ad-series.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md)