# Ethereal Wintertide Editorials Amanda Murphy Stars in V Magazine's Winter Issue By Vasiliki Marapas | Published 2014-11-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-winter References: [wearesodroee](http://wearesodroee.com/2014/11/13/100-pure-couture/) & [vmagazine](http://www.vmagazine.com/) Amanda Murphy dresses in '100% Pure Couture' for an editorial of the same name, appearing in V Magazine's Winter 2014-2015 issue (#92). Fashion editor Josie Barnes knows that quality matters during the colder months. That [100% cashmere sweater](https://www.trendhunter.com/trends/cashmere-wool-coats)? That's going to keep you nice and cozy, no matter how biting the wind is. Barnes dresses Murphy in high-quality couture casual wear and high-quality couture evening wear. Photographer Benhamin Alexander Huseby shot Murphy in her [haute outfits](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen), including a particularly mesmerizing shot of the model, dressed in a [white gown](https://www.trendhunter.com/trends/winter-2025-campaign) and flanked by two majestic wolves. She looks like the princess of the arctic. The editorial's creative team was rounded out by hair stylist Holli Smith and makeup artist Sammy Mourabit, who both opted for a natural, no-fuss-no-muss beauty look that allowed the clothes to take center stage. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Couture:** The rise of eco-friendly couture materials presents disruptive opportunities for environmentally-conscious fashion brands. - **Winter Wear Innovation:** Innovative technology for fashionable and durable winter wear presents disruptive opportunities for companies to create premium and functional winter clothing. - **High-quality Casual Wear:** The demand for high-quality casual wear presents disruptive opportunities for fashion brands to create upscale, everyday clothing lines. ### Where This Applies - **Fashion:** The fashion industry can embrace sustainable fabrics and embrace new technology to create innovative and high-quality winter clothing and casual wear collections. - **Luxury Goods:** As demand for high-quality winter wear continues to grow, luxury goods industry can exploit new sustainable materials and innovative technology to drive the growth of high-end winter clothing lines. - **Beauty:** As natural and minimalist beauty looks become more fashionable, beauty industry can explore more eco-friendly and organic beauty product lines to match with the trend. ## Related on Trend Hunter - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Elevated Cashmere Wool Coats](https://www.trendhunter.com/trends/cashmere-wool-coats.md)