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# 50s Housewife Shoots
The V Magazine Summer 2010 Issue Brings a New Vision of Womanhood

By Zoe Badley | Published 2010-07-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-summer-2010
References: [fashionising](http://www.fashionising.com/pictures/s--Miranda-Kerr-V-Magazine-Summer-2010-6982-1.html) & [vmagazine](http://www.vmagazine.com/)

The V Magazine Summer 2010 editorial is going old school with retro lady-like hair styles and an ultra-conservative wardrobe, giving the whole spread a 50s feel. Styled by the wonderful Olivier Rizzo, every model looks extremely proper, sophisticated and divine.

Entitled 'A Woman in Full,' the V Magazine Summer 2010 spread features fashion models Miranda Kerr, Karolina Kurkova and Jacquelyn Jablonski. Be sure to check out the gallery for more shots by photographer Willy Vanderperre.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 97% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Retro Fashion Trend:** A potential disruptive innovation opportunity for the fashion industry to rejuvenate vintage clothing styles and make them popular again among modern consumers.
- **Conservative Style Trend:** An opportunity for clothing brands to launch a new line of ultra-conservative clothing, targeting consumers who appreciate modesty and proper dressing over revealing outfits.
- **Nostalgic Lifestyle Trend:** A potential opportunity for lifestyle brands to launch products that evoke nostalgia among customers and remind them of simpler times.

### Who This Affects Most

- **Fashion Industry:** Fashion brands can explore new fashion lines and collections by taking inspiration from retro styles and the 50s housewife look.
- **Clothing Industry:** Clothing companies can cater to the demand for ultra-conservative clothing and launch new lines that appeal to the modest dressing preferences of some consumers.
- **Lifestyle Industry:** Lifestyle brands can leverage the nostalgia trend and launch products, services or experiences that transport customers back in time and help them relive the 50s era.

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