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# Fun 80s Workout Editorials
V Magazine Says 'Pump Up The Stam!'

By mediterranean | Published 2009-08-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-pump-up-the-stam
References: [homotography.blogspot](http://homotography.blogspot.com/2009/08/leandro-maeder-pump-up-jessica-stam-v.html)

V Magazine throws back to the [80s workout fashion](https://www.trendhunter.com/trends/old-navy-active) in their new issue with the editorial ‘Pump Up The Stam!’ with stylist Rachel Zoe.

Top model Jessica Stam stars in the editorial alongside Leandro Maeder, illustrating how to [look fabulous at the gym](https://www.trendhunter.com/trends/celine-fitness-collection), [high heels included](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer).

The fun editorial was shot by Magnus Unnar, and illustrated with fun workout jams such as, ‘Let’s Get Physical,’ ‘Push It,’ and ‘Walk This Way.’

**Implications** - If you've been looking for some spontaneity in your life, check out the photo spread for some inspiring ideas to have fun. You can appreciate the chic pieces in the editorial even if you don't get any fun ideas from it.

Taking the idea of working up a sweat to the next level, this photo shoot definitely makes it look hot.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 82% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **80s Workout Fashion:** Explore the comeback of 80s workout fashion and tap into the nostalgia for innovative fashion and fitness collaborations.
- **Glamorous Gym Looks:** Create stylish and glamorous gym looks by incorporating high heels and chic pieces into workout fashion.
- **Throwback Editorials:** Embrace nostalgia and incorporate retro elements into fashion editorials for a unique and engaging visual experience.

### Industries Being Reshaped

- **Fashion:** Fashion brands can capitalize on the revival of 80s workout fashion by creating innovative and stylish gymwear collections.
- **Fitness:** Fitness equipment and gym facilities can create an immersive workout experience by incorporating retro-themed workouts and events.
- **Media and Advertising:** Magazines and brands can tap into the nostalgia trend by producing throwback editorials and advertising campaigns that resonate with consumers.

## Related on Trend Hunter

- [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)
- [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md)
- [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md)
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- [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md)
- [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md)
- [Stylish At-Home Workout Lines](https://www.trendhunter.com/trends/ikeas-home-workout.md)
- [Style-Minded Workout Equipment](https://www.trendhunter.com/trends/nike-strength-volt-collection.md)
- [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md)
