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# Urban Collage Editorials
The V Magazine 'Poster Child' Spread is Breathtaking

By Zoe Badley | Published 2010-05-30 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-poster-child
References: [fashionindie](http://fashionindie.com/spread-poster-child-featuring-daisy-lowe-for-v-magazine-summer-issue-vmagazine/) & [theyenvy.us](http://www.theyenvy.us/photo/albums/poster-child-v-magazine)

Infusing different [graphic designs with photographs](https://www.trendhunter.com/trends/desigual-x-neural-fashion) to create collages isn't anything new, but the V Magazine 'Poster Child' editorial illustrates more than just a stunning design.

The visually stunning spread was photographed by Glen Luchford and models Daisy Lowe, Tao Okamoto and Lea Groesland were copied and pasted all over Paris. The Summer 2010 V Magazine 'Poster Child' spread is magnificent and really comes alive with the use of [graphics and photography](https://www.trendhunter.com/trends/3d-billboards).

**Implications** - One of the most effective ways a company can generate immediate brand awareness is by featuring [sexually charged advertising](https://www.trendhunter.com/trends/mwcurated). The ads stand a good chance of attracting interest from consumers, critics of the ad's sexual content, and a controversy seeking media. All three are integral in raising a company's brand awareness.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 8% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Urban Collage Editorials:** Combining graphic designs with photographs to create collages is a unique trend that adds visual impact to editorial spreads.
- **Stunning Design:** The use of graphics and photography in editorial spreads can create visually stunning and captivating design experiences.
- **Immediate Brand Awareness:** Featuring sexually charged advertising in campaigns can generate immediate brand awareness and attract interest from consumers and media.

### Who This Affects Most

- **Fashion:** The fashion industry can leverage the trend of urban collage editorials to create visually captivating spreads and promote their brand.
- **Graphic Design:** The use of graphic design in collages and editorial spreads presents opportunities for graphic design professionals to showcase their creativity.
- **Advertising:** The advertising industry can explore the concept of immediate brand awareness through the use of sexually charged advertising campaigns.

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