# Gamer Fashion Animations The V Magazine 'Overworld' Online Editorial is Inspired by Super Mario By Meghan Young | Published 2012-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-overworld References: [itsnicethat](http://www.itsnicethat.com/articles/reed-and-rader) & [vmagazine](http://www.vmagazine.com/2012/02/overworld/) It is easy to wonder why there aren't more online-exclusive fashion editorials like the V Magazine 'Overworld' one while browsing through it. An amazing series of [animated gifs](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition), it not only incorporates Super Mario-inspired backdrops in each still, the model Vanusa Savaris has a fun time interacting with each scene as well. For instance, she repeatedly punches the classic coin box and jumps to avoid getting knocked over by a red Koopa Troopa. Conceived and shot by talented photography and animation duo Pamela Reed and Matthew Rader of Reed + Rader, the V Magazine Overworld online editorial is playfully retro. Eclectically and eccentrically styled by Aki Maesato, it features designs from [Balenciaga](https://www.trendhunter.com/trends/balenciaga-snake-game), Thom Browne and Sonia Rykiel. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 94% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Online-exclusive Fashion Editorials:** The rise of online-exclusive fashion editorials allows for more innovative and interactive storytelling through unique mediums like animated gifs. - **Super Mario-inspired Fashion:** The incorporation of Super Mario-inspired backdrops and elements in fashion editorials creates a nostalgic and playful aesthetic that resonates with consumers. - **Photography and Animation Collaboration:** The collaboration between photographers and animators in fashion editorials opens up new creative possibilities, merging the worlds of static imagery and dynamic animation. ### Who This Affects Most - **Fashion:** The fashion industry can utilize online-exclusive editorials and Super Mario-inspired designs to engage with consumers in a more interactive and memorable way. - **Photography:** Photographers can explore the integration of animation techniques to bring their fashion editorials to life and create visually captivating content. - **Animation:** Animation studios and artists can collaborate with fashion brands to create unique and visually stunning animated fashion editorials that captivate audiences. ## Related on Trend Hunter - [Cozy Video Game Loungewear](https://www.trendhunter.com/trends/super-mario-meets-gelato-pique.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Family-Friendly Gamer Apparel](https://www.trendhunter.com/trends/nintendo-clothing-line.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Gaming-Inspired Streetwear Ranges](https://www.trendhunter.com/trends/kith-x-marvel-x-capcom-collection.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [High-Fashion Video Game Consoles](https://www.trendhunter.com/trends/balenciaga-snake-game.md) - [Video Game Travel Merchandise](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items.md)