# Chic Yeti Outerwear The V Magazine Northern Exposure Editorial Exemplifies Dressing for Warmth By Alexandra Serrano | Published 2012-09-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-northern-exposure-editorial References: [glossynewsstand.tumblr](http://glossynewsstand.tumblr.com/post/30817853469) & [vmagazine](http://www.vmagazine.com/) The V Magazine Northern Exposure editorial features Nordic fashion that stands the test of the elements in a chic way. The stunning Stef Van der Laan stars in this spread for the Fall 2012 issue. Her beauty look consists of a mane of platinum hair that frames her porcelain white skin and is contrasted by the bold carmine lipstick she sports. This ice queen look is the perfect complement to the [striking outwear](https://www.trendhunter.com/trends/scandinavian-edition-jackets) that appears in this fashion story as styled by Hannes Hetta. Northern Exposure was lensed by photographer Magnus Unaar, who captures the snowy landscapes and show-stopping [layered looks](https://www.trendhunter.com/trends/shein-layering-lines) with dignified excellence. V Magazine has created a euphoric fashion story that tells the tale of northern escapism and avant-garde winter wear. The added emphasis on [luxury outerwear](https://www.trendhunter.com/trends/rudsak-fw2526-ski-collection) makes the winter season seem a time of chic statements despite freezing weather conditions. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 33% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Nordic Fashion:** Opportunity for clothing brands to capitalize on the growing trend of chic winter wear inspired by Nordic fashion. - **Luxury Outerwear:** Disruptive innovation opportunity to create high-end, fashionable outerwear that combines style and warmth for the winter season. - **Avant-garde Winter Wear:** Potential for designers to push the boundaries of winter fashion with avant-garde and statement-making pieces. ### Who This Affects Most - **Clothing Brands:** Clothing brands can tap into the Nordic fashion trend and offer stylish winter wear options to consumers. - **Fashion Photography:** Opportunity for photographers to capture the beauty and essence of winter fashion in unique and creative ways. - **Luxury Fashion:** Luxury fashion brands can explore the market for high-end outerwear that combines luxury materials with innovative designs. ## Related on Trend Hunter - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [Elevated Winter Fashion](https://www.trendhunter.com/trends/the-north-face-x-skims.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md)