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# Couture Sportswear Captures
The V Magazine Let's Get Physical Shoot is Sultry

By Jana Pijak | Published 2012-02-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/v-magazine-lets-get-physical
References: [vmagazine](http://www.vmagazine.com/2012/02/lets-get-physical/) & [vmagazine](http://www.vmagazine.com/)

The V Magazine 'Let's Get Physical' shoot marks the magazine's upcoming sports issue. Draped in a multitude of designer selects, a model shows off her buff bod as she struts in the latest couture sportswear looks.

Outfitted by stylist Catherine Newell-Hanson, this daring shoot is all about attention-grabbing items. Louis Vuitton, Y-3, [Adidas](https://www.trendhunter.com/trends/y3-fw25-tennis) by Stella McCartney, [Hermes](https://www.trendhunter.com/trends/wirkin), [Lacoste](https://www.trendhunter.com/trends/the-locker-room) and Alexander Wang are just some of the luxe labels featured in this sweaty sportswear spread.

From tennis to basketball and biking, this bold editorial dares to push style boundaries by successfully fusing athletic wear with high style brand names. Captured by the lens of fashion photographer Junichi Ito, the V Magazine 'Let's Get Physical' shoot is a sultry portrait series that presents readers with a suggestive and fashion-conscious take on classic sportswear styles.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 65% | Activity: 76% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Couture Sportswear:** Disruptive innovation opportunity: Explore the potential of blending high fashion brands with athletic wear to create unique and stylish sportswear options.
- **Athleisure Fashion:** Disruptive innovation opportunity: Develop fashion-forward athletic wear that can seamlessly transition from the gym to everyday wear.
- **Sports-inspired Editorials:** Disruptive innovation opportunity: Create captivating fashion photography that combines sports themes with high-end fashion, appealing to a wider audience.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Collaborate with luxury fashion brands to develop trendy sportswear collections that cater to the growing demand for athleisure.
- **Athletic Wear:** Disruptive innovation opportunity: Design innovative and technologically advanced sportswear that merges performance with style.
- **Photography:** Disruptive innovation opportunity: Experiment with unique concepts and styles in fashion photography to capture the attention of consumers and create a buzz in the industry.

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